Job Description Marketing Content Manager

Shift Timing: 12:00 PM 8:00 PM

Location- Pune

Desired Skills:

Understanding of Accounting Outsourcing as an industry

Degree in Marketing / Bachelor's or Masters in Journalism, Communication, or English

Literature

B2C or B2B marketing experience

Experience in marketing for an offshore services company

Ability to undertake basic analysis and reporting

Strong reading and writing skills

Critical thinker and problem solver

Key Responsibilities:

Design and own content marketing strategies with short- and long-term goals

Orchestrate digital content strategies across all online platforms

Write articles, blogs, social media posts, white papers, case studies, press releases, collaterals,

and video/ad copies

Manage content marketing budget

Plan and execute ad and email campaigns using automation platforms

Design and implement creative marketing strategies to disseminate content

Collaborate with business unit heads and teams to drive content marketing initiatives

Deliver engaging content regularly and inspire team members

Gather insights to improve content delivery with stakeholder support

Drive demand and lead generation with ownership of indirect business pipeline

Qualifications:

Mass Communication / Media Studies (Business Journalism and Corporate Communication

preferred)

BA/MA in English Literature OR

710 years of relevant work experience

Language Proficiency:

English, Hindi

Required Certifications:

Fundamentals of Digital Marketing Google Certification

HubSpot Inbound Marketing Certification

Any relevant certifications in writing, copywriting, branding, or marketing

Behavioural Competencies (ASK Framework):

Experience in campaign reporting and analysis

Ability to manage multiple tasks simultaneously

B2C or B2B marketing experience

Experience in marketing services

Experience using email marketing systems

Marketing Content Manager