Marketing Content Manager
Finsmart Accounting
5 - 10 years
Pune
Posted: 19/02/2026
Job Description
Job Description Marketing Content Manager
Shift Timing: 12:00 PM 8:00 PM
Location- Pune
Desired Skills:
Understanding of Accounting Outsourcing as an industry
Degree in Marketing / Bachelor's or Masters in Journalism, Communication, or English
Literature
B2C or B2B marketing experience
Experience in marketing for an offshore services company
Ability to undertake basic analysis and reporting
Strong reading and writing skills
Critical thinker and problem solver
Key Responsibilities:
Design and own content marketing strategies with short- and long-term goals
Orchestrate digital content strategies across all online platforms
Write articles, blogs, social media posts, white papers, case studies, press releases, collaterals,
and video/ad copies
Manage content marketing budget
Plan and execute ad and email campaigns using automation platforms
Design and implement creative marketing strategies to disseminate content
Collaborate with business unit heads and teams to drive content marketing initiatives
Deliver engaging content regularly and inspire team members
Gather insights to improve content delivery with stakeholder support
Drive demand and lead generation with ownership of indirect business pipeline
Qualifications:
Mass Communication / Media Studies (Business Journalism and Corporate Communication
preferred)
BA/MA in English Literature OR
710 years of relevant work experience
Language Proficiency:
English, Hindi
Required Certifications:
Fundamentals of Digital Marketing Google Certification
HubSpot Inbound Marketing Certification
Any relevant certifications in writing, copywriting, branding, or marketing
Behavioural Competencies (ASK Framework):
Experience in campaign reporting and analysis
Ability to manage multiple tasks simultaneously
B2C or B2B marketing experience
Experience in marketing services
Experience using email marketing systems
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