Marketing Consultant – Partnership Program

ZEISS in India

ZEISS in India is headquartered in Bengaluru and present in the fields of Industrial Quality Solutions, Research Microscopy Solutions, Medical Technology, Vision Care and Sports & Cine Optics.

ZEISS India has 3 production facilities, R&D center, Global IT services and about 40 Sales & Service offices in almost all Tier I and Tier II cities in India. With 2200+ employees and continued investments over 25 years in India, ZEISS’ success story in India is continuing at a rapid pace. 

Further information at ZEISS India.

Job purpose:

The Marketing Consultant – Partnership Program will be responsible for development and execution of the partnership program facing marketing strategies for Carl Zeiss India, Vision Care.

Reports to: Trade Marketing Manager, Vision Care, Carl Zeiss India

Key Responsibilities

• Marketing Activations: Develop and implement comprehensive retail marketing strategies & activations to drive store traffic and sales.

• Act as the primary liaison for all partner customer requests related to product or marketing functions ensuring their needs are understood and addressed in timebound manner.

• Develop deep understanding of consumer behavior at a micro level in store to feed to the brand partnership team and technical training team.

• Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns BTL(below-the-line) & hyperlocal digital marketing initiatives for partner shops.

• Ensure brand consistency and enhance overall customer experience with the program

• Performance Analysis: Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for continuous improvement.

• Own the marketing calendar & budgets for ZEISS business partnership program collaborating with Brand team, Trade marketing & Partnership Sales teams.

Education: MBA from reputed B School

Job Requirement:

• Overall experience of 5+ years with experience in sales

• Proven experience in Franchise Marketing or Key Account Management or in a similar role

• Creative mindset with the ability to develop innovative and effective marketing campaigns

• Strong project management skills, with the ability to multitask and meet deadlines

• Excellent communication and interpersonal skills

• Strong ability to strategize and drive to execution at scale

• Structural problem-solving abilities while dealing with uncertainty in the current world environment

Your ZEISS Recruiting Team: