Marketing Communications Specialist

MARKETING COMMUNICATIONS SPECIALIST

Delhi NCR | Full-Time

Industry: Food & Beverage / Hospitality

About Us

Call Chotu is a fast-growing, multi-outlet restaurant brand building one of Delhi NCRs most exciting all-day diner experiences. With strong digital traction, aggressive expansion plans, and a distinct brand voice, were looking for a Marketing Communications Specialist who can amplify our story across influencers, media, and business platforms.

Role Overview

This role blends creative storytelling with strategic brand positioning. You will lead influencer collaborations, consumer PR, business media outreach, and brand communications ensuring our growth story is visible, credible, and consistent.

Key Responsibilities

Influencer & Creator Management

• Identify, onboard, and manage relevant food, lifestyle, and city influencers
• Negotiate collaborations (barter and paid)
• Brief creators to ensure brand-aligned content
• Track performance metrics, engagement, and ROI
• Build long-term creator relationships

Consumer PR & Media Relations

• Build relationships with food critics, bloggers, lifestyle journalists, and city editors
• Draft and circulate press releases for launches, campaigns, and milestones
• Secure features in print, digital, and hyperlocal publications
• Manage store launch events and media previews

Business & Finance PR

• Position the brand in startup, F&B, and business publications
• Coordinate founder interviews with business journalists
• Draft founder profiles, growth stories, funding and expansion announcements
• Support investor communications with structured messaging
• Ensure consistent narrative around revenue growth and strategy
• Maintain a structured archive of media coverage

Brand Communication & Messaging

• Ensure consistent messaging across social media, website, menus, campaigns, and in-store branding
• Develop campaign narratives aligned with brand positioning
• Craft high-quality written communication (press notes, LinkedIn posts, announcements)

Campaign & Launch Execution

• Plan and execute marketing campaigns (menu launches, festivals, store openings)
• Coordinate with performance marketing agencies
• Ensure 360 rollout across digital, influencer, PR, and in-store
• Track campaign performance and recommend optimizations
• General Marketing Activities and Execution

Required Experience

• 36 years in marketing communications, PR, or influencer marketing
• Strong media network in Delhi NCR preferred
• Excellent writing skills
• Experience working directly with founders or leadership teams
• Ability to combine creativity with structured execution

What Were Looking For

• High ownership mindset
• Strategic thinker, not just execution support
• Strong relationship builder
• Detail-oriented and accountable
• Comfortable in a fast-paced, founder-led environment

Compensation

Competitive salary based on experience

If this sounds like you, or someone you know, please reach out with your CV and examples of work.