Marketing Campaign Manager

Role: Campaign Manager

About the Company :

Established in 2019, Credit Saison India (CS India) is one of the countrys fastest growing Non-Bank Financial Company (NBFC) lenders, with verticals in wholesale, direct lending and tech-enabled partnerships with Non-Bank Financial Companies (NBFCs) and fintechs. Its tech-enabled model coupled with underwriting capability facilitates lending at scale, meeting Indias huge gap for credit, especially with underserved and under penetrated segments of the population.

Credit Saison India is committed to growing as a lender and evolving its offerings in India for the long-term for MSMEs, households, individuals and more. Credit Saison India is registered with the Reserve Bank of India (RBI) and has an AAA rating from CRISIL (a subsidiary of S&P Global) and CARE Ratings.

Currently, Credit Saison India has a branch network of 80+ physical offices, 2.06 million active loans, an AUM of over US$2B and an employee base of about 1,400 employees.

Credit Saison India is part of Saison International, a global financial company with a mission to bring people, partners and technology together, creating resilient and innovative financial solutions for positive impact. Across its business arms of lending and corporate venture capital, Saison International is committed to being a transformative partner in creating opportunities and enabling the dreams of people.

Saison International is the international headquarters (IHQ) of Credit Saison Company Limited, founded in 1951 and one of Japans largest lending conglomerates with over 70 years of history and listed on the Tokyo Stock Exchange. The Company has evolved from a credit-card issuer to a diversified financial services provider across payments, leasing, finance, real estate and entertainment. Based in Singapore, Saison Internationals global operations span over Singapore, India, Indonesia, Thailand, Vietnam, Mexico, Brazil, with active investments in debt, equity, corporate venture capital, and technology.

Role Objective

Own and manage end-to-end campaign execution for all lifecycle journeys across loan activation, usage, repayment, and top-up/cross-sell. The primary goal will be to deepen customer engagement and improve business metrics such as activation rate, product stickiness, loan disbursal volume from cross-sell/up-sell, and customer lifetime value, using CRM-driven communication.

Key Responsibilities

• Drive targeted campaign strategies to generate high-value loan disbursals from existing customer segments through effective Cross-Sell and Up-Sell programs.
• Define, build, and deploy communication journeys aligned with key lifecycle stages: Post-disbursal onboarding, Pre-EMI reminders, repayment follow-ups, Top and cross-sell campaigns.
• Own campaign design and deployment using Salesforce Marketing Cloud, define trigger logic, audiences, templates, and frequency. Build journeys across channels SMS, WhatsApp, Email, Push.
• Monitor campaign performance: open rate, click rate, repayment %, bounce resolution %, Cross-Sell/Up-Sell Disbursal Volume, top-up conversion, etc.
• Run A/B tests, track control vs. exposed cohorts, and iterate for performance lift.
• Work with Data Science, Product, Collections, and Customer Experience teams to integrate lifecycle requirements.
• Align campaign flows with operational changes (e.g., repayment cycles, product updates, regulatory norms).
• Partner with Tech/Product to ensure data flows, tagging, and event integrations are in place.
• Monitor and optimise campaign performance.
• Responsible for end-to-end development and execution of customer communication journeys using behavioural hooks, customer intent signals, and lifecycle triggers to drive timely actions and habit formation across lending products.
• Identify actionable customer insights and translate them into targeted, insight-led campaigns that influence user behaviour and improve lifecycle outcomes.

Must-Have Experience & Skills

• 35 years of hands-on CLCM experience in a BFSI, preferably in lending products.
• Preferably have worked with the SME audience.
• Deep familiarity with borrower lifecycle journeys and communication needs across credit stages.
• Strong command over Salesforce Marketing Cloud (Journey Builder, Automation Studio, Contact Builder).
• Experience managing multi-channel campaigns in regulated environments.
• Analytical mindset can work with dashboards and data to make campaign decisions.
• Should be extremely collaborative, have good project management skills.