Marketing Automation Specialist

Company Description

Aimlay is a global educational and writing support service platform dedicated to empowering working professionals and experiential learners worldwide. The organization offers a diverse range of educational opportunities, from Matriculation to Ph.D. programs, partnering with prestigious universities to ensure accessible and flexible learning. Recognizing real-world achievements, Aimlay also provides validation programs for experiential learners, such as honorary doctorates and DBA pathways. Headquartered in Delhi, with global counseling centers, Aimlay is committed to transforming education through innovation and inclusivity, supporting lifelong learners at every stage of their academic and professional journeys. To learn more, visit our website or contact us at +91-9821664888 or +1-575-205-1311.

Role Description

This is a full-time, on-site role based in Delhi for a Marketing Automation Specialist. The core responsibilities include developing and managing marketing automation strategies, implementing lead generation campaigns, and executing effective marketing initiatives. The role involves monitoring and analyzing marketing analytics, optimizing web analytics, and ensuring maximum outreach and engagement. Collaboration with cross-functional teams is crucial to drive performance and meet organizational marketing goals.

Qualifications- Minimum 5 years of experience

• Proficiency in Marketing Automation and Lead Generation techniques
• Experience of ZOHO CRM
• Strong experience in Marketing and Marketing Analytics
• Expertise in analyzing and interpreting Web Analytics data
• Excellent problem-solving and strategic thinking abilities
• Effective communication and collaboration skills
• Knowledge in emerging marketing tools and technologies is an asset
• Bachelors degree in Marketing, Business, or a related field; advanced certifications in digital marketing or automation tools are beneficial

Interested candidates can share their resume on: Surbhi.Jain@aimlay.com or call directly on: 9289550058

Regards

Surbhi Jain