Marketing Automation Manager

Job Title: Marketing Automation Manager (Immediate Joiners preferred)

1. About the Role

Marketing Automation Manager who can turn ideas and data into high-performing, automated

campaigns that attract, engage, and convert leads at scale.

Youll be the bridge between marketing strategy and technology designing smart workflows,

nurturing programs, and campaigns that move prospects through the funnel with precision.

If you enjoy building systems that help marketing run faster, smarter, and more efficiently, this

role is for you.

2. Key Responsibilities

A. Strategy & Planning

Develop a clear automation road map that supports our growth and demand generation

goals.

Build audience segments and workflows based on buyer behavior, intent, and life cycle

stage.

Define success metrics and KPIs that connect marketing performance to business

results.

B. Campaign Execution

Design and run multi-channel automated campaigns from onboarding and nurture

journeys to event triggers and re-engagement flows.

Ensure a consistent brand voice and experience across every touchpoint (email, chat,

SMS, webinars, and beyond).

Continuously test, learn, and optimize to improve engagement and conversions.

C. CRM & Data Integration

Connect marketing automation tools with CRM systems like Salesforce or Odoo to

enable end-to-end lead tracking.

Maintain data hygiene clean, segment, and enrich lead records regularly.

Build lead scoring and routing logic that helps sales focus on high-intent opportunities.

D. Analytics & Optimization

Track how campaigns perform open rates, CTRs, conversions, and ROI.

Use A/B testing to experiment with content, design, and audience targeting.

Build reports and dashboards that show whats working (and whats not).

Monitor funnel performance from MQL to SQL to closed deals.

E. Collaboration & Enablement

Work closely with content, design, and sales teams to create journeys that match the

buyer experience.

Partner with RevOps to ensure accurate attribution and reporting across the tech stack.

Support sales teams with data-driven insights, nurturing sequences, and automation that

make their jobs easier.

F. Innovation & Technology

Explore new tools, integrations, and ideas that make automation smarter and more

personalized.

Document and standardize automation workflows and best practices.

Keep an eye on deliverability, compliance, and data protection standards.

3. Required Key Skills

Category What It Means

Tools & Tech Youve worked with platforms like HubSpot, Marketo, 6sense, Salesforce, Odoo CRM, or ActiveCampaign, Apollo.io. You know how to pull insights from Google Analytics or Looker Studio, and you are familiar with integration tools such as Zapier or Google Tag Manager.

Marketing Know-how

You understand lead nurturing/scoring, segmentation, campaign design, and lifecycle marketing.

Data Mindset Youre comfortable analyzing funnels, ROI, and attribution to guide decision-making.

Organization You can manage multiple campaigns and stakeholders while keeping timelines tight.

Compliance Savvy

Youre familiar with GDPR, CAN-SPAM, and data privacy best practices.

Soft Skills You think strategically, communicate clearly, and love problem-solving through collaboration.

5. Qualifications

Bachelors or Masters degree in Marketing, Business, or related field.

610 years of experience in B2B marketing automation, campaign operations, or

growth marketing.

Proven track record managing end-to-end automation programs that directly influence

pipeline and revenue.

Certification in HubSpot, Marketo, or Salesforce preferred.

Experience in SaaS, IT services, or enterprise B2B environments.