Marketing Automation & CRO Manager

Location: Bengaluru (On-site)

Experience: 2-3 years

Role Type: Full-time

We are looking for a Marketing Automation & CRO Manager to improve our end-to-end customer journey, increase website conversion rates, and build automated lifecycle flows across Email, WhatsApp, Push and more. This role is responsible for driving repeat purchases, reducing funnel drop-offs, and improving overall revenue efficiency for our D2C ecosystem.

• Own marketing automation across Email, WhatsApp, Push & SMS
• Build high-performing flows, for Brand Discovery, Pre-purchase, Post-purchase, win-back, Referral
• Segment users based on behaviour, RFM, purchase history & lifecycle stage
• Analyse user behaviour using GA4, Hotjar, Clarity & funnel reports
• Drive CRO initiatives across homepage, landing pages, PDPs & checkout
• Run A/B tests to improve conversion, engagement & revenue metrics
• Improve add-to-cart rate, checkout completion & repeat order rate
• Collaborate with design, product & tech for UX/UI improvements
• Build dashboards for automation, funnel & retention metrics
• Optimise automation performance: open rates, CTR, conversions & retention

• 2-3 years experience in Marketing Automation, CRM, Lifecycle Marketing or CRO
• Hands-on experience with WebEngage/MoEngage/Klaviyo/HubSpot
• Strong understanding of GA4, funnels, attribution & segmentation
• Experience with CRO tools (Hotjar, Clarity, VWO, etc.)
• Ability to plan and run A/B tests and interpret results
• Good understanding of eCommerce/D2C customer behaviour
• Strong analytical and communication skills

• D2C or eCommerce growth experience
• Knowledge of RFM, cohort analysis & retention models
• Familiarity with product recommendation tools or loyalty systems

• Improved website conversion rate
• Higher repeat purchase rate & AOV
• Better performance across automation flows

Reduced drop-offs across funnel stages