Marketing And Public Relations Specialist

Company Description

Asha Gautam, founded by Asha Gupta and later joined by her son Gautam, is a prestigious Indian fashion label renowned for blending modern silhouettes with traditional Indian arts and crafts. The brand is dedicated to reviving and innovating forgotten Indian traditions, showcasing exquisite textiles and designs created in collaboration with artisans from 7 states, 15 clusters, and over 30 crafts. Known for responsible practices such as upcycling and recycling, Asha Gautam foresees benefits for both the environment and its workforce, especially forIndian weavers and craftspeople. With a legacy of over 28 years, the brand aims to be a global powerhouse, promoting the richness of Indian arts and crafts.

Role Description

This is a full-time, on-site role located in New Delhi for a Marketing and Public Relations Specialist. The Specialist will be responsible for developing and executing marketing strategies, managing public relations efforts, and conducting Collaborations. The role requires expertise in both traditional and modern PR strategies to elevate the brand's presence across various platforms.

Brand Narrative & Storytelling

Media, Stylist & Editorial Relations

Couture, Bridal & Pret Positioning

Cultural & Experiential PR

Influencer & Tastemaker Relations

Designer & Thought Leadership Positioning

Reputation & Brand Integrity Management

Celebrity Feeding

Qualifications

Strong Communication and Customer Service skills, with the ability to manage relationships effectively.

Proficiency in Research to identify trends, and an ability to develop detailed Strategies.

Familiarity with digital marketing and branding practices, especially in the fashion or arts and crafts industries, is a plus.

Experience of working with a Designer Brand is a must

Bachelor's or Master's degree in Marketing, Public Relations, Business Administration, or a related field.