Marketing Analytics - Manager

Cognizant

5 - 10 years

Chennai

Posted: 29/11/2024

Job Description



Job summary

Working as a marketing product owner within the Marketing insights data and tech team this role is part of the greater Global Marketing Team. This role will help to shape the strategic vision for the use of technology and data within marketing. The main function of this role is to work across marketing to define and enable the technology needs of the marketing organization. This individual will work with leadership to define the strategy and enable that strategy through technology.


Responsibilities

Working with teams across all of marketing to determine their needs to run and grow the business

Guide marketing teams to achieve their business goals and enable these through effective use of technology

Supporting various marketing teams by defining strategic and user requirements helping to elicit process flow maps and assisting with development and execution of insights that help run the business

Establishment and ongoing use of processes templates and tools used to be used by the product owner team to communicate with the various stakeholders

Collaborating with technical development teams to help translate user requirements into system functionality and assist with testing

Working with the Change Management Communications team to define change strategies and metrics to measure defined results assist in developing key training documentation and communication messages for release.

Administering marketing platforms including but limited to adding and removing users

Vendor management for various marketing platforms

Advancing the use of technologies that will enable the teams across marketing

About Company

Cognizant is a global leader in technology and consulting services, helping businesses transform their operations through digital solutions. Specializing in IT services, including software development, business process outsourcing, and consulting, Cognizant supports clients across industries such as healthcare, financial services, manufacturing, and retail. With a focus on innovation, Cognizant assists organizations in modernizing their technology, improving operational efficiency, and enhancing customer experiences. Headquartered in the U.S., it is consistently ranked among the most admired companies in the world and is a member of the NASDAQ-100.

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