Marketing Analyst

Job Profile: Marketing Specialist Email Campaigns & Learner Engagement

Location: Bangalore

About Infosys Springboard:

Infosys Springboard is a Digital literacy program launched as part of the Infosys ESG Tech for Good charter. It aims to enable students and associate communities from early education to lifelong learners by imparting digital and life skills through curated content & interventions, free of cost.

Core Responsibilities:

• Plan & execute email campaigns
• Segment audiences
• Track engagement
• Coordinate assets and assets creation
• Support learner communication and learner engagement

Essential Skills and Qualifications:

Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.

Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly.

Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights.

Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms.

Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams.

Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy.

Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics).

Adaptability: Comfortable working in a fast-paced, changing environment

Attitude of learning, delegating and working as a team, ranks the highest!

Educational Background:

Masters degree in Marketing, Business Administration, Communications, or a related field is typically required.

Experience:

2-3 years in digital marketing, communication, EdTech or learner engagement.

Skill List:

• Email marketing tools
• CRM
• Segmentation
• Analytics
• Basic copywriting
• Cross-functional coordination
• Canva