Marketing Analyst - upGrad Higher Education

Job Title: Business Analyst

Location: AMR Tech Park Bangalore

Department: Marketing / Business Intelligence

Reports To: VP of Marketing

Job Summary:

We are seeking a detail-oriented and data-driven Business Analyst to work closely with our Marketing team , providing insights that will drive strategic decisions across marketing campaigns, budget allocation, channel performance, and competitor benchmarking. The ideal candidate will combine strong analytical capabilities with a solid understanding of marketing metrics to help optimize performance and ROI across all marketing initiatives.

Key Responsibilities:

Campaign Analysis & Performance Tracking:

• Analyze marketing campaign performance across all channels (e.g., digital, social, email, paid media, events).
• Provide actionable insights and recommendations to optimize conversion, engagement, and ROI.
• Develop and maintain dashboards and reports to track KPIs, engagement metrics, and lead quality.

Marketing Budget & ROI Analysis:

• Monitor marketing spend and ensure alignment with the allocated budget.
• Evaluate cost-effectiveness of marketing campaigns and suggest reallocation of funds for better ROI.
• Forecast future spend based on historical performance and planned campaigns.

Channel Effectiveness & Optimization:

• Identify which marketing channels are driving the best performance in terms of leads, conversions, and cost-efficiency.
• Recommend shifts in strategy or spend based on data-driven insights.

Lead & Funnel Analysis:

• Analyze lead generation efforts and conversion rates through the sales funnel.
• Collaborate with Sales and Marketing teams to ensure lead quality and pipeline efficiency.
• Identify bottlenecks and opportunities for improving lead nurturing and conversion.

Competitor & Market Intelligence:

• Conduct competitive analysis and benchmarking to understand market trends, competitor strategies, and pricing models.
• Support marketing and product teams with data to inform strategic positioning and campaign messaging.

Strategic Marketing Insights:

• Translate data into strategic insights that influence marketing planning and decision-making.
• Present findings and recommendations to key stakeholders in a clear, concise, and visually engaging manner.