Marketing & Communications Lead

Job Description:

Key Responsibilities

• Manage overall marketing of Merkle’s insights and analytics practice area for the Americas region, by ideating, creating and updating marketing collaterals across channels.
• Achieve business goals by planning and executing lead generation or account-based marketing campaigns, as well as support with any pre-sales marketing collaterals.
• Lead sales enablement projects by ideating, planning and collaborating with Merkle’s leadership, sales, delivery or corporate services teams, as well as Merkle’s marketing team.
• Ensure all marketing deliverables and experiences meet the messaging, audience, and goals set by the team.

Additional responsilbilities:

• Content Creation: Develop and produce high-quality content for various platforms, including blogs, social media, and other marketing materials.
• Storytelling: Collect and curate proof points that support the brand narrative. This includes staying on top of new work that we can leverage to tell our story at the highest level.
• Thought Leadership: Develop thought leadership content that positions dentsu / brands as a leader in the industry.
• Research & trend analysis: Conduct thorough research on industry-related trends and topics to generate original and insightful content.
• Collaboration: Work closely with the business, design, and marketing teams to create cohesive and compelling assets.
• Content Strategy: Contribute to the development and execution of content calendar strategies that align with business goals.
• Events: Liaise with business, marketing and operations team to deliver superior event experiences to our audience across the globe
• Awards: Identify and curate award winning submissions that positions dentsu/brands as a leader among talent in India.

Key Requirements

Qualification: MBA or Master's in Marketing & Communications

Experience: 5 – 8 years experience

What are we looking for?

• Exceptional written and verbal communication skills
• Well-organized and ability to work in a fast-paced environment
• Detailed orientated with a high standard for delivering engaging content
• Result-oriented with an aptitude for problem-solving and structured thinking
• Strong proficiency in MS Office
• Project planning and campaign management experience

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