Market Access Manager

Role Overview-

A Market Access Manager (Govt focus) in pharma/healthcare drives strategies to get medicines/devices to patients by working with government bodies, navigating regulations, securing reimbursement, and managing pricing to ensure product affordability and availability through channels like state health systems & tenders. They analyze policies, build evidence for value, map government accounts (payers, systems), and collaborate internally/externally to overcome access barriers and achieve business goals.

Key Responsibilities

• Strategy Development : Create plans for market entry, pricing, and reimbursement with government payers.
• Stakeholder Engagement : Liaise with government agencies, policymakers, NGOs, and other partners.
• Value & Evidence : Develop value propositions and evidence (health economics) to support product need for government bodies.
• Policy Analysis : Monitor healthcare regulations, industry trends, and local pricing rules.
• Account Management : Map key government accounts (e.g., state procurement, reimbursement bodies) to understand systems, budgets, and decision-makers.
• Access Barriers : Identify and solve challenges related to pricing, reimbursement, and supply chain for government access.

Educational Qualifications B.Sc. /B. Pharma / MBA in Marketing

Background : Life Sciences, Economics, or Business Admin; Health Economics a plus.

Experience : 5 to 6 years in pharma market access, pricing, or government/institutional roles.

Expertise : Deep understanding of pricing, reimbursement, health economics, and local regulations.

Skills : Strong analytical, strategic, communication, and negotiation skills.