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Manager-Products Branch Banking

Ujjivan Small Finance Bank

0 - 0 years

Bengaluru

Posted: 4/22/2025

Job Description

  1. POSITION DESCRIPTION





JOB TITLE

Manager-Products Branch Banking

GRADE

AVP-I





DEPARTMENT

Branch Banking

LOCATION

HO





SUB-DEPARTMENT


TYPE OF POSITION

Full-time





REPORTS TO

Lead - Branch Banking

REPORTING INTO

APM







  1. ROLE PURPOSE & OBJECTIVE

  • Responsible for overall segment strategy including sales planning, product designing, strategic launch, training of sales force and monitoring of product performance

  • Developing the customized product/proposition and continuously work on upgrading the same

  • Regular product benchmarking with competition and strategy for product re-alignment

  • Monitoring and managing the segment/product profitability

  • Lead the cross functional team for technical and operational processes for successful launch of product

  • Developing the detailed engagement plan for keeping the segment transactional

  • Working with marketing for regular BTL activity and managing the complete product communication and life cycle



  1. SIZE OF THE ROLE


FINANCIAL SIZE

NON-FINANCIAL SIZE

  • NA

  • Internal – Audit, Compliance, Operations Finance and Risk;




  1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business


  • Own the business segment and ensure the branches achieve their budgeted numbers for that segment.

  • Review the portfolio and increase the pocket share of customer

  • Drive the engagement strategy and increase the number of product per customer


Customer

  • Develop and implement suitable marketing/sales strategies to deepen customer relationships

  • Ensure the process in place to resolve escalated customer queries/complaints within the prescribed TAT

  • Train the sales team to improve the products knowledge, product per customers by additional cross sell and up sell of Ujjivan products to the existing customers.

Internal Process

  • Continually scan the market to determine the market size and market penetration of the retail, liability products vis-à-vis competition; formulate strategies to leverage opportunities and mitigate risks

  • Conduct continuous review process for maintaining the product profitability margin.

  • Drive the campaigns across the cluster for respective retail liability products


Learning & Performance

  • Ensure that the reports within the team maintain the highest standards of professional conduct, ethics, integrity, and control in execution of all their daily operations

  • Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self and team members.

Ensure goal-setting, midyear -review and annual appraisal process happens within specified timelines for self and reports.



  1. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS



Educational

Qualifications

  • MBA or equivalent in Marketing or Finance



Experience

  • 5-8 Years of experience in retail liabilities products



Certifications

  • Optional



Functional Skills

  • Business Acumen

  • Knowledge of all liabilities and TPP products

  • Good understanding of market & competitive landscape

  • Regulatory and Compliance focus: AML, KYC guidelines

  • Process Orientation: Adherence to TAT and SLAs



Behavioral Skills

  • People management

  • Interpersonal skills

  • Pro-active and Innovative

  • Good analytical & presentation skills

  • Time Management

  • Sales Orientation

  • Ability to communicate – Has good verbal fluency and uses simple, clear and purposeful language



Competencies

  • Planning & Organizing

  • Driving Execution

  • Building Partnerships





  1. KEY INTERACTIONS

INTERNAL

EXTERNAL

  • Product Managers of Branch Banking and other business units

  • Branch Banking Sales Team in Branches

  • RSMs and RBMs of Branch Banking and other business units

  • Other Business Units

  • Personal loan team

  • Compliance & Risk

  • Operations & Channels

  • TPP Partners

  • HR of Corporates

  • Partners of other corporates



PREPARED BY: Priyanka Pal

DATE: 14-02-2024

REVIEWED BY: Jyothi Mohan

About Company

Ujjivan SFB provides banking services to the unbanked and underbanked population in India. It offers savings, loans, insurance, and digital banking tailored for low-income segments. The bank promotes financial inclusion through a wide network of branches.

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