Manager – Paid Media, Digital Talent Acquisition
Genpact
5 - 10 years
Gurugram
Posted: 03/08/2025
Job Description
Responsibilities
Creates a paid media strategy that supports Employer Branding and Talent Acquisition efforts for Genpact globally, in partnership with internal Talent leadership, HR teams, and external agency partner. Includes translating internal requirements into tailored briefs for the agency partner to execute.
Ensures paid media budget is planned to meet campaign objectives and optimized based on performance data
Reviews front-end digital and paid media data to provide feedback and recommendations to agency partner based on best practices
o Required: Familiar with direct paid media campaign set up for Meta/Facebook/Instagram, TikTok, LinkedIn, Google Ads
o Optional: familiar with SmartDreamers Social platform, Optmyzr Paid Search Platform (two main external partners)
Reviews back-end HR/Application data to provide feedback and recommendations to internal stakeholders based on best practices
Reviews creative proposals cross-channel and provides recommendations on ways to improve based on Genpacts own internal testing, best practices, and channel and geo-specific nuances
Communicates strategy and results to Talent, HR, and Marketing leadership using performance data and insights
About Company
Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.
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