Manager – Website

IHCL and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm hospitality and world-class service. These include Taj the iconic brand for the most discerning travellers, and ranked as Worlds Strongest Hotel Brand and Indias Strongest Brand across sectors as per Brand Finance Hotels 50 and India 100 reports 2024 respectively; SeleQtions, a named collection of handpicked, storied hotels; Vivanta, a chain of contemporary upscale hotels that celebrate joie de vivre; Ginger, a brand that is revolutionizing the lean-luxe segment, and am Stays & Trails, a charming portfolio of private bungalows and villas set in picturesque locales. Along with our varied and latest offerings like Gateway, The Claridges Collection, Tree of Life, The Clarks Hotels and Resorts and TajSATs, IHCL has evolved from a Branded House to a House of Brands, offering a diverse portfolio across luxury, upscale, lean luxe, and homestay segments.

Location: Nariman Point, Mumbai

Function: Marketing

Department: Digital Marketing

Reporting To: AVP Marketing

Job Objective

We are seeking a dynamic Website Product Manager to lead the performance, content, SEO, user experience and analytics of our website. He/She will be responsible for improving organic traffic, enhancing UX, ensuring technical site health, and driving conversions across digital touchpoints.

Area(s) of Responsibility

This role is responsible for the overall performance, effectiveness and strategic growth of the brands website and digital assets by:

• Overseeing endtoend website management, ensuring seamless performance, uptime, and technical health
• Managing website content, including copy, images, landing pages, blogs, and brand assets for consistency and optimization
• Leading UI/UX improvements to enhance user journeys, conversion rates, navigation flow and overall usability
• Conducting regular website audits (performance, SEO health, CRO, accessibility) and implementing corrective actions
• Driving SEO strategy (technical SEO, on-page, off-page, schema, site speed, crawlability, keyword strategy, etc.) to grow organic visibility
• Monitoring analytics, KPIs and user behavior insights across all digital assets (web & mobile)
• Collaborating with product design, technology, hotel teams and vendors to ensure smooth execution of enhancements
• Ensuring the website aligns with brand strategy, supports campaigns, and continuously improves conversion funnels

Essential Job Tasks

• Plan and execute the website growth roadmap, including enhancements, new features, CRO tests, and redesign initiatives
• Establish performance metrics, dashboards, and reporting frameworks using analytics tools
• Conduct user journey analysis to reduce dropoffs and increase engagement & conversions
• Lead content planning for the website, ensuring relevancy, freshness, and SEO alignment
• Oversee website launches for new properties/campaigns, ensuring complete digital footprint
• Own SEO performance including keyword planning, tracking, link strategy, structured data, and search reporting
• Manage web analytics tagging & implementation across platforms in coordination with tech teams
• Ensure all website updates are timely, errorfree, and aligned with brand guidelines

Key Interfaces

Internal: Hotel Teams, Marketing Team, Owners of Website, IT Team

External: Agencies & Product Owners

Required Qualifications & Experience

• Qualifications: MBA + Certified Digital Marketing courses
• Work Experience: 6 years +
• Projects Expertise: Digital + SEO + Website + Technology
• Domain Knowledge: Digital

Languages Required: English

Desired Competency Profile

Behavioural Competencies

• Selfdriven, initiativetaking, ability to manage multiple projects in a fastpaced and evolving digital environment
• Strong analytical and problemsolving abilities
• Excellent communication, stakeholder management, and time management skills

Functional/Technical Competencies

• Experience in website management, SEO, analytics, UI/UX and digital content
• Firsthand experience with CMS systems, SEO tools (Search Console, SEMrush, Ahrefs), Web Analytics (GA4), and testing platforms
• Knowledge of website performance metrics, CRO methodologies, tagging & tracking
• Understanding of digital marketing ecosystem and how the website integrates with campaigns