Manager/Sr. Manager Retail Business

Job Title: Senior Manager Retail Business

Job Responsibilities

Retail Channel Strategy & Expansion

Define and execute the national retail strategy for exclusive automobile retail formats,

including brand-owned outlets, shop-in-shops, and multi-brand dealerships.

Identify market white spaces and lead structured expansion into new and untapped

geographies.

Guide and support regional teams in the effective execution of exclusive channel expansion

plans.

Sales Enablement & Performance Management

Drive achievement of sales targets across exclusive brand outlets, multi-brand dealerships,

and shop-in-shop formats.

Monitor retail performance, sales productivity, and sales force effectiveness to maximize

market coverage and throughput.

Build and maintain strong relationships with channel partners, resolving operational,

commercial, and activation-related challenges.

Marketing & Demand Generation

Lead the digital transformation of exclusive retail outlets and ensure adoption across sales

and retail teams.

Design and implement structured store audit programs covering visibility, branding, hygiene,

and compliance with brand standards.

Conceptualize and execute impactful marketing initiatives to increase footfall, improve

conversion rates, and drive repeat purchases.

Track customer retention metrics and strengthen repeat business through data-driven

analysis and insights.

Retail Standards & Capability Building

Develop and deploy training programs for internal sales teams and dealership/store staff.

Ensure consistent execution of visual merchandising, featureadvantagebenefit (FAB)

selling, and retail best practices across all channels.

Market Intelligence & Competitive Insights

Monitor market trends, competitor activities, and product innovations within the automobile

industry.

Generate timely and actionable market intelligence through field teams and interactions

with competitor channel partners.

Vendor & Project Management

Coordinate with external vendors for new showroom and outlet launches, ensuring timely

completion of retail rollout activities.

Pilot new retail formats and modern trade concepts to assess scalability and effectiveness.

Continuous Development

Stay updated on the organizations automobile product portfolio, services, and emerging

retail sales techniques.

Continuously enhance knowledge of best-in-class retail, dealership, and channel

management practices.

Education

MBA from a reputed business school.

Experience

58 years of relevant experience, preferably in Automobile, FMCG, Consumer Durables,

Telecom, Paints, Spare Parts, or Furniture industries.

Strong experience in retail channel management, dealership/store expansion, and sales

enablement.