Manager- Site Merchandising Planning and Operations

Role Overview:

We are looking for a proactive and detail-oriented Site Merchandising Manager to own the end-to-end planning and execution of our content and promotional strategy across the website and app. This role plays a critical part in driving product discovery, enhancing customer engagement, and contributing to category performance by delivering relevant, timely, and optimized site experiences.

Key Responsibilities:

• Content & Promotional Calendar Ownership:
  Plan and manage the promotional and content calendar across the site, aligned with key business priorities, including festivals, seasonal moments, sale events, product launches, and brand stories.

• Drive Engagement & Discovery:
  Strategically plan on-site content to improve click-through rates (CTR), product views, and overall discovery, with the goal of increasing customer engagement and conversion.

• Cross-Functional Coordination:
  Collaborate with category teams, business, design, and operations to ensure seamless and timely refreshes of the homepage, landing pages, and promotional banners across all digital channels.

• Campaign Execution:
  Own the end-to-end execution of on-site campaigns including content planning, scheduling, personalization, A/B testing, and performance tracking.

• Performance Analytics & Optimization:
  Build and maintain dashboards to analyze performance of content zones. Identify trends and insights to continuously improve campaign effectiveness and user experience.

• Customer Insights & Segmentation:
  Use behavioral data and customer segmentation insights to tailor content strategies that cater to different shopper profiles and buying intents.

• Data-Backed Decision Making:
  Leverage strong analytical skills to interpret site performance metrics and drive decisions that enhance site merchandising efficiency and effectiveness.

Desired Skills & Experience:

• 4–7 years of experience in site merchandising, digital content management, or ecommerce marketing.

• Strong understanding of ecommerce UX, merchandising strategies, and customer shopping behavior.

• Excellent coordination and project management skills with the ability to manage multiple stakeholders and timelines.

• Proficiency in Excel, Google Analytics, and content management systems (CMS). Experience with personalization and A/B testing tools is a plus.

• Highly data-driven with strong attention to detail and a creative mindset.