Manager- Product Marketing

About the team

The Product Marketing team at smallcase drives product-led growth by shaping user journeys, optimising conversion funnels, and scaling feature adoption across product lines. As a central team, we collaborate closely with product, design, analytics, and user acquisition teams to unlock business outcomes through impactful communication.

About the role

As a Product Marketing Manager at smallcase, you’ll be at the forefront of driving product-led growth across multiple investment products. You’ll own the full lifecycle of marketing initiatives - from strategy to execution - for both existing products and new feature launches. If you enjoy using data, storytelling, and cross-functional collaboration to influence user behaviour and business outcomes, this role is for you.

What you’ll be doing:

• Own the growth strategy for different investment products by monitoring funnel performance, identifying bottlenecks, and building an in-depth cohort-level understanding of user engagement.

• Own the target achievement for a product and implement high-impact initiatives to improve awareness, conversion and recall.

• Lead end-to-end GTMs for new product features, from positioning & messaging to rollout and tracking.

• Execute full-funnel lifecycle campaigns across off-prod (Push, WhatsApp, RCS) and on-product touchpoints (banners, collections, etc).

• Translate complex investment concepts into compelling messaging tailored for different user personas and products.

• Collaborate with multiple cross-functional teams (Product, Analytics, Design, Ops) to drive growth initiatives.

• Leverage data, metrics, analytics, and consumer behaviour trends to generate creative ideas.

• Communicate the product’s value to the market, both on-product, and off-product. Drive feature adoption and overall success of the product.

What we're looking for

• 4 - 6 years of experience in product marketing, lifecycle/growth marketing, or user engagement in a fast-moving B2C environment.

• Proven success owning product growth - from ideation and segmentation to execution and analysis.

• High ownership and ability to drive things independently.

• Strong analytical muscle - you're comfortable with Clevertap, Mixpanel, funnels, and dashboards.

• Clear, benefit-driven communication  - you can turn a feature spec into an irresistible value prop.

• Curiosity to understand user psychology and creativity to act on it.

• Experience in fintech, investing, or a product-led startup is a strong plus.

• A quirky sense of humour and the ability to bring a fresh perspective to the team.

About smallcase

At smallcase, we are changing how India invests. smallcase is a leading provider of investment products & platforms to over 10 million Indians. We're a young, driven team of 250+ headquartered in Bangalore. smallcase was founded in July 2015 by three IIT Kharagpur graduates,Vasanth Kamath, Anugrah Shrivastava and Rohan Gupta.

smallcase has been focused on offering innovative investing experiences & technology. Our platforms are used by over 300 of India's largest financial brands and most respected institutions. We are backed by world-class investors, including top-tier funds, institutions and operators from the capital markets space who believe in our mission of enabling better financial futures for every Indian.

Life at smallcase

We are not just building a business, we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 9 years, our team, products, and platforms have grown, and so have our ambitions.

Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long-term thinking. Our key asset has always been our people, and we empower individuals to build and do some of the best work in their lifetimes at smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment.