Manager, Product Marketing - NMIPL

EXPECTED END RESULTS

MAJOR ACTIVITIES

Develop right market fit Product for Nissan Brand and ensure life cycle proposals
(Volume , Mix, gross profit, VME etc)

• Coordinates with Product Planning, Market Intelligence, Program Development in developing the plan

Life Cycle management of assigned Product line-up to ensure one product refreshment

• Coordinate with Program Development, Product Planning and MI for inputs and freezing the plan

Finalise M&S inputs for future products – Contract Database, Volume logic, Price Positioning, FMI & VME spends etc

• Coordinate with Product Planning, Program Development, Market Intelligence, Marcom & other relevant functions

Lead the launch plan of assigned products for product GTM

• Plan, Co-ordinate with upstream on program schedule
• Develop launch plan in coordination with Marcom, PR & other relevant functions

Develop strategy for the Product Pricing in line with Market development to ensure desired product competitiveness

• Tracking of Price movement of competition
• Periodic review of the same and propose price up / repositioning as per need

Define & Develop action plan to deliver Sales Volume & Profit as per target

• Co-ordinate with all the stakeholders – Sales, Marketing Planning, Marcom for development and execution of plan

Product owner to cascade relevant information for sales training & PR communication

Co-ordinate defining & communicating key product messages for sales training, PR communication, media agency & other relevant functions