Work with a client brief to prepare a robust deployment plan across various platforms in the allocated budget using the expertise available in the team
Seek approval for the deployment plan from the client with the help of the Business team prior to the launch
Work on an execution strategy by creating a clear structure with relevant processes and formats to ensure impact and relevant audience reach
Work closely with the partners/ platforms to ensure timely campaign set-up and smooth launch of the campaign
Manage daily operations that entails regularly tracking and reporting performance to the team and client
Review campaign performance, make optimization recommendations and ensure smooth implementation going forward
Prepare monthly plans for an ongoing campaign on the basis of available budget and targeted reach
Participate in annual meetings with clients and address queries related to the campaign health
Connect with partners/ platforms on a regular basis for updates and introduction to new technology and features

Manager -Performance Media