Manager - Performance Marketing

Company Description

Vitalpro Consumer Pvt Ltd is redefining Indias food and beverage industry with innovative brands like Saffron & Mishri and 224 Craftery. With a focus on blending Indias rich culinary traditions with modern tastes, we create premium products such as traditional sweets and chocolates that celebrate both heritage and contemporary flavors. Our mission is to craft unforgettable culinary experiences through quality, creativity, and excellence. Anchored in precision marketing and personalized engagement, we are transforming the F&B landscape in India. At Vitalpro, we are committed to fostering growth and development, offering transformative career opportunities for our team

Role Purpose

The Performance Marketing Manager will own digital growth across all three brands, focusing on

Quick Commerce marketing, paid acquisition, website traffic growth and lead generation for bulk

and corporate orders. This is a hands-on individual contributor role focused on execution and

measurable revenue impact.

Key Responsibilities

Quick Commerce Performance

Manage spends across Blinkit, Zepto, Swiggy Instamart and similar platforms

Optimise search ads, banners and platform campaigns

Track ROI and city-wise sales velocity

Paid Media & Website Growth

Own Meta (Facebook/Instagram) and Google Ads campaigns

Drive qualified website traffic and improve conversions

Optimise CAC, ROAS and contribution margins

Lead Generation Bulk & Corporate Orders

Build campaigns for bulk and corporate gifting leads

Track CPL and lead-to-order conversion

Support sales teams with marketing-qualified leads

Analytics & Optimisation

Maintain performance dashboards

Analyse brand-wise and channel-wise performance

Continuously test creatives, audiences and offers

Campaign & Launch Management

Support new product launches and festive spikes

Align marketing with stock readiness and fulfilment capacity

Mandatory Eligibility

Prior experience in a digital marketing / performance agency is mandatory

Must have handled multiple brands or high-budget performance accounts

Strong hands-on expertise in Meta and Google Ads

Proven experience managing CAC, ROAS, CPL, CTR and CVR

Profiles without agency-side performance marketing experience will not considered