Manager - Performance Marketing

The Role

As Performance Marketing Manager, you will own and drive Alikes paid acquisition engineacross key digital channels. This is not a campaign management role its a growth andefficiency role. You will be responsible for scaling spend profitably, improving CAC and ROAS,and continuously unlocking incremental performance through experimentation, automation, anddata-led decision making. Were looking for someone who understands platforms deeply,embraces AI and automation early, and takes pride in building performance systems that scale.

Key Responsibilities:

Performance Strategy & Execution

• Own end-to-end execution across Google Ads (Search, PMax, YouTube,Discovery) and Meta (Facebook & Instagram).
• Plan, launch, optimise, and scale campaigns across acquisition and retargetingfunnels.
• Manage and grow monthly budgets while maintaining strict CAC, ROAS, andefficiency benchmarks.

AI, Automation & Scalable Growth

• Leverage platform-level automation, smart bidding, and audience modeling toimprove performance at scale.
• Use AI-driven tools to accelerate creative iteration, copy testing, andperformance insights.
• Identify early signals, winning cohorts, and scaling opportunities beforeperformance plateaus.

Experimentation & Optimisation

• Design and run a structured experimentation roadmap across creatives,audiences, bidding strategies, and landing experiences.
• Execute rigorous A/B and multivariate testing to drive continuous performanceimprovement.
• Collaborate with creative and product teams to build high-impact, mobile-first adexperiences.

Analytics, Tracking & Measurement

• Ensure robust tracking and attribution across platforms (Meta Pixel, CAPI, GTM,GA4).
• Work in a post-iOS attribution environment using incrementality testing, cohortanalysis, and performance triangulation.
• Build and maintain clear, actionable dashboards to communicate performance toleadership.

Cross-Functional Collaboration

• Partner closely with creative, product, analytics, and tech teams to align growthinitiatives.
• Translate performance insights into clear actions across teams.

What We Are Looking For:

Experience & Skills

• 4+ years of hands-on performance marketing experience in high-growthenvironments.
• Strong expertise across Google and Meta ecosystems you understand the why,not just the how.
• Proven experience scaling spend while maintaining efficiency.
• Comfortable working with large datasets and performance reports.

AI & Automation Mindset

• Practical experience using AI tools for campaign optimisation, creative testing, orproductivity.
• Curious, early adopter mindset toward automation and platform evolution.

Analytical Strength

• Strong working knowledge of Excel / Google Sheets.
• Ability to interpret data, identify patterns, and make confident performance decisions.

Mindset & Ownership

• Outcomes-driven, detail-oriented, and highly accountable.
• Comfortable operating in fast-paced, ambiguous environments.
• Constantly looking for the next performance unlock - not satisfied with goodenough.

Good to Have

• Experience in travel, e-commerce, or consumer tech.
• Familiarity with GA4, attribution models, and MMM concepts.
• Google Ads / Meta certifications.

Why Join Alike

• High ownership and real impact on business growth
• Opportunity to build and scale performance systems, not just campaigns
• Collaborative, transparent, and high-trust culture
• Competitive compensation and strong growth trajector