Manager – Partner Go-To-Market (GTM) Specialist

About Us

Tiger Analytics is a global leader in AI and analytics, helping Fortune 500 companies solve their toughest challenges. We offer full-stack AI and analytics services and solutions to help businesses achieve tangible outcomes and value at scale. We are on a mission to push the boundaries of what AI and analytics can do to help enterprises navigate uncertainty and move forward decisively. Our purpose is to provide certainty to shape a better tomorrow. As we expand our footprint, we are seeking a talented and experienced Partner GTM Specialist within the Partnership & Alliances team to help grow our mindshare and market share.

Role Brief

As the Partner GTM Specialist, you are expected to work closely with the BU Heads, Client Partners,

Sales Leaders, Domain Vertical Leaders, GTM and Marcom teams (incl. Content Writers & Designers).

You will have to collaborate with these cross functional teams to help drive growth by touching each stage of the customer lifecycle acquisition, nurturing, and expansion.

To be successful in this role you should possess:

Ability to put together and lead comprehensive GTM initiatives to augment mindshare and marketshare across all the type of customer arenas

Ability to strategize, build, and execute integrated campaigns focused for new lead / opportunitygeneration

Strong interpersonal and presentation skills to work in collaboration with stakeholders to get their buy-in on the proposed GTM initiatives

Hands on experience in planning and execution of GTM initiatives through various channels

including but not limited to content marketing, campaigns, social media, digital marketing, email

outreach, newsletters, webinars, podcasts, events / conferences, Account based marketing

(ABM) etc.

Knowledge on how to measure, monitor, and report campaign metrics (like lead volumes, pipeline additions ($ USD), meetings booked, business conversions, engagement rates, awareness

created etc.) to stakeholders on a regular basis

Skills to implement lead nurturing strategies with the aim to increase RoI from the GTM

campaigns launched

Experience in supporting Partner Marketing teams on creating brochures, flyers, videos,

microsites, blogs, presentations, whitepapers etc.

Must haves:

Masters degree in marketing (preferred)

8 to 10 years of experience in Marketing

Strong project management skills with attention to detail and the ability to manage multiple

stakeholders & priorities