Manager - Paid Social
Dentsu
8 - 10 years
Chennai
Posted: 07/09/2025
Job Description
You will not be responsible for campaign strategy or planning, but you will be accountable for making sure the execution teams have the structure, support, and oversight they need to deliver with consistency and quality. You will also play a key role in coaching talent, managing capacity, and resolving delivery blockers.
Job Description:
Team & Performance Oversight
- Line manage Paid Social team members, providing clear guidance, regular feedback, and structured performance reviews
- Monitor individual and team-level output to ensure quality, productivity, and adherence to SLAs
- Address underperformance through support plans and upskilling; recognise and develop high-potential talent
- Work with HR and leadership on career progression paths, learning plans, and role transitions
Operational Execution & Delivery Governance
- Oversee day-to-day delivery operations to ensure timely and accurate execution of Paid Social campaigns
- Implement and maintain workflows, checklists, and QA processes to reduce defects and enhance delivery consistency
- Track delivery KPIs such as task turnaround time, defect rates, utilisation, and campaign readiness
- Proactively flag risks, delivery delays, or resourcing issues, and drive quick resolutions
Resource & Capacity Management
- Own resource planning and allocation across accounts based on workload, skill set, and market needs
- Forecast upcoming resource needs in coordination with leads and escalate headcount gaps as needed
- Ensure new joiners are onboarded effectively with clear roles and expectations
- Maintain up-to-date resourcing and reporting in platforms like Workday or other tracking tools
Stakeholder Coordination
- Serve as the go-to point of contact for operational updates, team health, and delivery issues
- Partner with Account Leads and Client Services to align on project timelines, capacity constraints, and workload distribution
- Represent delivery operations in internal meetings and reviews, providing updates and actionable insights
- Support issue resolution and ensure smooth collaboration across Paid Social, AdOps, Analytics, and other internal teams
Qualifications
- Bachelor’s Degree required.
- 8-10 years of cross industry consulting experience in integrated marketing strategy, digital marketing, business case analysis, operating model design and execution, campaign design and measurement strategy
- 5+ years working in a top tier Media agency
- Experience leading and managing cross-functional teams in dynamic, complex, project-driven environments
- Experience in managing multiple stakeholders and international clients. Demonstrated skills and abilities managing and improving service delivery metrics
- Deep knowledge of end-to-end consulting approaches to solve client problems - from planning and design to development and execution of strategy
- AdTech/MarTech etc) to orchestrate and activate customer experiences
- Strong listening skills to understand clients visible and invisible needs.
- Strong writing, presentation and client facing communication skills. Experience translating data analysis into actionable marketing recommendations and presentations – proficiency in PowerPoint required.
- Thrives in ambiguous, fast-moving environments, and in informal, loosely structured, creative work environments. Comfort and experience working within a highly matrixed organization in roles with a wide degree of latitude.
Location:
ChennaiBrand:
ParagonTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
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