Manager of Influencer Marketing

Company Description

Alphabet Media is a communications and public relations agency dedicated to creating impactful narratives through insight-driven and purpose-led strategies. Known for its clarity and authenticity, the agency aligns brand strategy with meaningful execution while fostering deep client partnerships based on trust and transparency. Combining creativity with a disciplined approach, Alphabet Media delivers campaigns that inspire and drive measurable results. With expertise across public relations, marketing communications, and digital communications, the agency serves diverse industries including lifestyle, luxury, entertainment, corporate sectors, and the new economy.

Role Description

This is a full-time, on-site position for a Manager of Influencer Marketing based in the Mumbai Metropolitan Region. The role involves strategizing, implementing, and managing influencer marketing campaigns to drive brand awareness and engagement. Responsibilities include collaborating with cross-functional teams, identifying and building relationships with key influencers, negotiating partnerships, analyzing campaign performance, and generating reports to measure results. The Manager will also stay updated on industry trends and bring creative ideas and solutions to the team.

Qualifications

• Experience in developing and executing influencer marketing strategies, campaign management, and brand partnerships.
• Proficiency in market research, social media platforms, and digital marketing analysis tools.
• Strong skills in negotiation, relationship-building, and communication with influencers and stakeholders.
• Proven ability to create compelling content and collaborate efficiently with creative teams.
• Analytical abilities to assess campaign performance and implement data-driven improvements.
• Flexibility to work on-site and lead initiatives in a dynamic, fast-paced environment.
• Prior experience in public relations or marketing fields is highly desirable.