Manager - Media Experiments

Job Title: Manager – Media Experiments

Job Type: Permanent, Full-time

Function: Media

Business: Godrej Consumer Products Limited

Location: Mumbai, Maharashtra, India

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

https://www.godrejindustries.com/

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

https://www.godrejcp.com/ 

About the role

As Media Experiments Manager, your aim will be to future-proof GCPL’s media ecosystem by pioneering cutting-edge strategies, embracing emerging technologies, and consistently staying ahead of industry trends to drive innovation, impact, and sustained leadership. You will design, execute, and analyse measurable media experiments attributable to business' measure of success.  The role involves working closely with internal teams and external partners to derive and test insights-based hypothesis.

Key Responsibilities

1. Insights and Trends spotting:

• Stay updated on consumer behaviour trends through market visits and engaging with consumers.
• Liaise with media, inventory and data partners to stay on top of developments in the evolving media landscape.

2. Experiment Design, Execution and Attribution: 

• Develop hypothesis based on consumer insights/media trends.
• Design measurable media experiments to test strategies/hypothesis in alignment with overall marketing objectives.
• Demonstrate attribution of outcome to aligned measure of success.
• Evangelise successful experiments for wider adoption.

Who are we looking for?

Education: Master's degree in Marketing, Communications, Business, or a related field.

Experience: Minimum 6 to 8 years of experience in data science, preferably within the FMCG industry or related sectors

Skills: Strong analytical skills, excellent communication, proficiency in media planning tools and software, and a deep understanding of the media landscape.

What’s in it for you?

Be an equal parent

Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners

• 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
• 2 months paid leave for secondary caregivers
• Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel

Coverage for childbirth and fertility treatment

No place for discrimination at Godrej 

• Gender-neutral anti-harassment policy 

• Same sex partner benefits at par with married spouses 

• Coverage for gender reassignment surgery and hormone replacement therapy 

• Community partnerships and advocacy

• Persons with Disability (PwD) care

We are selfish about your wellness 

• Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options 

• Elder care for those who might need to extend support to senior family members 

• Preventative healthcare support

• Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc. 

• Uncapped sick leave 

• Flexible work options, including remote working and part-time work

• Mental wellness and self-care programmes, resources and counselling

Celebrating wins, the Godrej Way  

• Structured recognition platforms for individual, team and business-level achievements 
• Digital and offline instant recognition platforms. 

An inclusive Godrej 

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It’s not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members. 

If this sounds like a role for you, apply now! 

We look forward to meeting you.