Manager - Marketing, SET

Manager - Marketing, Channel SET

Job Title: Manager Marketing

Department: Marketing

Channel: Sony SET

Location: Mumbai

Reports to: AVP Marketing Channel SET

Level: Manager

Role Overview:

We are looking for a passionate and experienced Marketing Manager to join the Sony SET team. This role is ideal for someone who understands the dynamic landscape of Hindi General Entertainment Channels (GECs) and has hands-on experience in show launches, campaign execution, and media planning.

The candidate will be instrumental in driving impactful campaigns for the channels key properties, sustaining brand equity, and ensuring cohesive communication strategies that resonate with SETs unique positioning.

Key Responsibilities:

Campaign Strategy & Execution: Develop and execute 360-degree marketing campaigns for fiction and non-fiction shows, from ideation to rollout. Ensure timely delivery and quality execution across platforms (TV, digital, radio, OOH, etc.).

Brand Positioning Support: Work closely with internal stakeholders to ensure the channel and its shows are aligned with the broader Sony SET brand positioning and tone.

Show Launches: Lead marketing initiatives for new show launches including concept development, marketing planning, media strategy, and execution in partnership with agencies and internal creative teams.

Media Planning & Buying: Leverage media planning knowledge to design effective campaigns independently. Coordinate with media buying agencies and internal teams to ensure cost-effective and targeted reach.

Cross-Functional Collaboration: Collaborate with programming, digital, PR, and on-ground teams to create cohesive marketing solutions. Build strong relationships with internal and external stakeholders including vendors, agencies, and creative partners.

Stakeholder Presentations: Create compelling marketing decks and presentations for internal reviews and external pitches. Support senior leadership with strategic inputs based on market trends and consumer insights.

Vendor & Partner Management: Negotiate and liaise with external vendors/agencies for campaign deliverables, ensuring quality control, cost efficiency, and timely execution.

Insights & Reporting: Monitor campaign performance, generate post-campaign reports, and apply learnings to improve future efforts.

Required Skills & Experience:

812 years of experience in marketing, with at least 4 years in the Hindi GEC space.

Proven track record in successful show launches and integrated campaign management.

Strong understanding of media planning, consumer behaviour, and content marketing.

Excellent presentation and communication skills.

Ability to multitask and thrive in a fast-paced environment.

Strategic thinker with attention to detail and a creative flair.

Experience working with senior stakeholders and managing cross-functional teams.

Preferred Qualifications:

Prior experience with Sony SET or familiarity with the channel's brand ethos.

Experience in executing campaigns for marquee shows like KBC, Indian Idol, CID

Educational background in Marketing, Mass Communication, or related fields.