Manager, Marketing AI Portfolio

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, were transforming the meetings and events industry through innovative technology that powers human connection.

Also, we standardized our ROW job descriptions to include the following two sections in the intro. I wanted to share in case you want to include as well, especially the AI section.

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, were transforming the meetings and events industry through innovative technology that powers human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, were committed to continuous learning and adaptationAI isnt just a tool for us, its part of our DNA. Were looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, youll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, youll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If youre excited to be part of a team thats leading the way in AI-powered collaboration, wed love to meet you.

About the Role

• Cvents Marketing Operations team is seeking an AI Program & Portfolio Manager to own end-to-end intake, prioritization, planning, and execution for Marketings AI initiatives. In this high-impact role, you will serve as the central hub connecting Marketing stakeholders, data/AI teams, and cross-functional partners to ensure AI initiatives are strategically prioritized, well-planned, and successfully adopted at scale.
• You will orchestrate intake, manage a cross-team roadmap, drive the marketing operating model and quarterly planning for AI initiatives, and ensure consistent PMO-style governance, reporting, and adoption tracking. This role is ideal for an experienced program or project manager with strong stakeholder management skills and a solid understanding of how AI can transform marketing operations.
• If youre passionate about connecting AI innovation with real marketing impactand you enjoy orchestrating complex, cross-functional programsthis role is for you.

What you will be doing:

• Program Leadership & Strategy: Own and operate the AI program for Marketing, including intake, evaluation, prioritization, and execution of AI initiatives across sub-departments such as demand generation, campaigns, content, operations, and analytics.
• Translate marketing and business objectives into a coherent AI program roadmap, aligning initiatives to company goals, KPIs, and efficiency or growth targets.
• Define and maintain the Marketing AI operating model, including governance, decision-making forums, program cadence, and ways of working with stakeholders in Marketing, Product, Engineering, Data, and IT.
• Partner with Marketing leadership to identify, validate, and refine AI use cases, ensuring they are feasible, high-impact, and aligned to user and business value.
• Intake, Prioritization & Road mapping: Lead AI initiative intake orchestration, establishing clear channels, templates, and criteria for teams across Marketing to propose new AI opportunities.
• Develop and run a prioritization framework (e.g., impact/effort, value/risk) to rank AI projects, balancing quick wins with strategic, longer-term initiatives.
• Own the cross-team AI roadmap for Marketing, ensuring dependencies, timelines, and resource requirements are clearly documented, communicated, and regularly updated.
• Collaborate with functional leaders to plan and sequence AI work quarter by quarter, feeding into broader Marketing and company planning cycles.
• Project & Program Management: Run day-to-day project management for prioritized AI initiatives, including project planning, milestone definition, risk management, and issue resolution.
• Establish and maintain a central AI program calendar that captures key milestones, launches, experiments, enablement activities, and change-management moments across the program.

What you will need for this role:

710 years of total professional experience, with at least 35 years in program management, project management, or PMO roles in a technology, SaaS, digital, or marketing-led environment.

Demonstrated manager-level ownership of complex, cross-functional programs involving multiple stakeholders, teams, and workstreams.

Strong experience in Marketing Operations, digital marketing, or revenue operations; familiarity with campaign execution, Martech stacks, data/analytics, and marketing performance measurement.

Exposure to or experience with AI/ML, data-driven products, or automation initiativesespecially where they intersect with marketing workflows, content, personalization, or analytics.

Proven ability to build and manage roadmaps, prioritize based on impact and effort, and maintain alignment across teams with different goals and constraints.

Hands-on experience with project management methodologies and tools (e.g., Agile, Kanban, Jira, Asana, Smartsheet, or similar), as well as documentation practices for requirements, status, and retrospectives.

Excellent stakeholder management, communication, and facilitation skills, including the ability to influence without direct authority and to manage up with senior leaders.

Strong analytical and problem-solving skills, with the ability to interpret data, define KPIs, and articulate the business value and ROI of AI initiatives.

Comfortable working in a fast-paced, evolving environment, managing ambiguity, and iterating quickly based on feedback and results.

Preferred Experience

Experience managing AI or data-driven initiatives in B2B SaaS marketing, marketing operations, or revenue operations environments.

Exposure to marketing technology platforms such as marketing automation, CRM and customer data platforms, data warehouses and analytics environments, and web/digital experience systems.

Hands-on familiarity with AI tools and enterprise AI platforms (e.g., ChatGPT, Azure OpenAI, Claude, Google Gemini, Glean, Writer, Jasper).

Prior experience standing up or contributing to Centers of Excellence, PMOs, or governance forums for technology or AI initiatives.

Skills & Competencies

Program & portfolio management: Advanced skills in structuring complex, multi-track programs; managing dependencies; and sequencing work for maximum business impact.

Project management & execution: Strong command of planning, scheduling, risk/issue management, and driving projects from discovery through launch and post-launch optimization.

Stakeholder management & influence: Proven ability to align diverse stakeholders, facilitate decision-making, and manage expectations across senior leaders and cross-functional teams.

Communication & storytelling: Excellent written and verbal communication skills; able to create clear, executive-ready materials and simplify complex technical concepts for non-technical audiences.

Change management & enablement: Experience designing and executing adoption plans, training, and enablement programs that drive behavior change and sustained usage of new tools and processes.

Data & analytical skills: Comfortable defining KPIs, working with data and dashboards, and using quantitative and qualitative insights to guide prioritization and measure impact.

AI & mar tech literacy: Working understanding of AI/ML concepts and how they apply to marketing workflows, along with familiarity with marketing technology stacks and data flows.

Tools proficiency: Proficient with project and portfolio management tools (e.g., Jira, Asana, Smartsheet) and comfortable collaborating with teams using marketing automation, CRM, and analytics platforms.

Operational rigor: Strong attention to detail, documentation, and process design; able to build repeatable frameworks, templates, and operating rhythms that scale.