Manager – Marketing (360° Growth Leader)

Company Description

Joy-N-Crew Vacations LLP creates transformative travel experiences designed to immerse travelers in the culture and traditions of Japan. Renowned as Japan specialists, the team possesses deep insight into the nation's history, culture, and landscapes. From the vibrant streets of Tokyo to the serene temples of Kyoto, Joy-N-Crew offers personalized itineraries that foster genuine connections and meaningful experiences. Local guides play a key role in offering visitors authentic encounters, from engaging with artists to tasting locally sourced cuisine, ensuring an unforgettable journey that enriches cultural understanding.

Role Summary

We are looking for a strategic marketing leader who can transform brand visibility into measurable revenue growth.

This role is not just about campaigns it is about building a scalable marketing engine for a fast-growing travel brand.

The ideal candidate understands the psychology of travel buyers, seasonality of destinations, and how to convert inspiration into bookings.

Strategic Objectives of the Role

• Build a strong national brand presence in the travel & tourism space
• Drive predictable, high-quality lead generation
• Improve conversion ratios through funnel optimization
• Position JOY-N-CREW as a preferred international & domestic holiday specialist
• Align marketing investments directly with revenue outcomes

Key Responsibilities

Marketing Strategy & Revenue Alignment

• Design and implement a 360 marketing roadmap (Digital + Offline)
• Plan annual and quarterly campaign calendars aligned with sales targets
• Own marketing budgets with strong ROI focus
• Track CAC, CPL, ROAS, and conversion metrics

Performance & Digital Marketing Leadership

• Lead paid campaigns across Meta, Google, YouTube & emerging platforms
• Strengthen SEO and organic reach
• Optimize landing pages and lead funnels
• Implement marketing automation & CRM integration

Brand Building & Positioning

• Craft strong brand messaging for international and domestic travel segments
• Develop campaign themes around seasonality (Europe Summer, Far East, etc.)
• Oversee content, creatives, brochures, website and social presence
• Manage PR, partnerships & influencer collaborations

Sales & Cross-Functional Collaboration

• Work closely with Sales, Product & Operations teams
• Ensure campaign alignment with destination focus and inventory
• Improve lead quality and customer acquisition efficiency

Team & Agency Management

• Lead internal marketing team
• Manage external agencies and vendors
• Build a performance-driven marketing culture

Ideal Candidate Profile

• 610 years of marketing experience
• Minimum 3+ years in Travel & Tourism industry (Mandatory)
• Proven experience in scaling lead generation in service-based industry
• Strong understanding of international travel markets
• Analytical mindset with strong execution capability
• Leadership skills with strategic thinking

What Makes This Role Exciting?

• Opportunity to build a marketing function with autonomy
• Direct impact on revenue and business growth
• Leadership visibility with management
• Growth into Head of Marketing role

Interested candidates may share their profile at hr@joyncrew.com

Subject Line: Application Manager Marketing