Manager - Market Research

Responsibilities & Key Deliverables

Provide sharply-worded actionable insights for all PV and CV brands for domestic and IO, which solve for existing Brand issues and increase sales/share                            
Drive Customer Obsession culture across organisation: includes various activities such as Monthly consumer hours, Quarterly newsletters, Infighting workshops, Tools to aid on-ground customer interaction & insight gathering, etc.                             
Explore & Implement  New Methodologies/tools for  of research                             
Provide insights to support  blockbuster launches of Mahindra SUVs & LCVs                            
Prepare & execute regular consumer work , also support ad-hoc consumer work basis business ask                             
Work with various  Research partners to have optimal solution balancing cost , timelines & quality                             
Travel to research locations for efficient execution , ensuring adherence  planned  modalities (sample, centre, methodology etc)                            
Conduct secondary research basis online articiles , magazines , webinars, podcasts, reviews  etc.    

Preferred Industries

Education Qualification

'MBA; A Bachelor's degree in Marketing / Statistics / Commerce/Psychology

General Experience

5-7 YEARS OF JOB EXEPEREINCE IN MARKET RESEARCH

Critical Experience

Strategic bent of mind – looks at bigger picture without neglecting the finer nuances
General interest in automobiles preferred though not mandatory
Conduct insights workshop with Mahindra stakeholders & outside agency partners 
Ability to read companies' Annual reports and derive insights not mandatory

Expertise in qualitative research with exposure to techniques like in depth interviews, group moderation, ethnographies
Ability to analyse large data / number sets too
Story telling – ability to stitch multiple info sources / data points & come up with a compelling story around the subject, of course with good presentation skills
Plan & execute Product Clinics