Manager – IoT Product Marketing & Sales

Role Overview

The Manager IoT Marketing & Sales will be the business engine of our IoT Product Division. This individual will be responsible for building market presence, generating revenue pipelines, and closing enterprise deals for Habilelabs' IoT product suite. This is an end-to-end ownership role from crafting go-to-market strategy to landing key accounts.

Key Responsibilities

Marketing

Develop and execute comprehensive go-to-market (GTM) strategies for Habilelabs' IoT product portfolio

Drive product positioning, messaging, and competitive differentiation in the IoT/IIoT market

Create high-impact marketing collateral case studies, whitepapers, product brochures, and pitch decks

Plan and execute digital marketing campaigns (SEO, LinkedIn, email) to generate qualified leads

Represent Habilelabs at industry events, trade shows, webinars, and government tenders

Collaborate with the product team to align roadmap priorities with market demand and customer feedback

Sales

Own the full B2B sales cycle prospecting, demos, proposals, negotiation, and closures for IoT products

Build and manage a healthy sales pipeline targeting industries such as manufacturing, ports, power, smart cities, and logistics

Identify and pursue government and enterprise tenders (e.g., access control systems, smart infrastructure)

Develop and manage key account relationships with CXOs, procurement heads, and system integrators

Coordinate with pre-sales and technical teams to deliver compelling solution demonstrations

Achieve quarterly and annual revenue targets for the IoT division

Maintain accurate CRM records and provide regular sales forecasting and reporting to leadership

Qualifications & Experience

510 years of experience in B2B sales and/or marketing of IoT, hardware+software, or technology products

Proven track record of closing enterprise or government deals worth 50 lakhs or more

Strong understanding of IoT ecosystems sensors, connectivity (MQTT, LoRa, 4G/5G), cloud platforms, and edge computing

Excellent communication, storytelling, and presentation skills for senior stakeholder engagement

Proficiency with CRM tools (zoho) and marketing automation platforms

MBA in Marketing / Sales or B.Tech in Electronics/Computer Science with relevant experience

Willingness to travel for client meetings, events, and site visits

What We Offer

Opportunity to own and shape an entire product division's commercial success

Work directly with the CEO and senior leadership on strategic decisions

Competitive CTC with performance-linked incentives

Exposure to marquee government and enterprise projects across India

Fast-paced, entrepreneurial culture at a rapidly scaling AWS Advanced Partner

Health insurance, learning budget, and flexible work arrangements