Manager - International Admissions

About NIMS University

NIMS University is a multidisciplinary institution committed to academic excellence, research innovation, and global engagement. With students from diverse nationalities and a growing international presence, NIMS is expanding its global footprint through strategic marketing and international collaborations.

Position Overview

The Manager - International Admissions will lead global marketing initiatives to enhance NIMS Universitys international visibility, student recruitment, and institutional partnerships.

The role demands a strategic thinker with strong global market understanding, digital marketing expertise, and proven experience in international education marketing.

Key Responsibilities

Global Marketing Strategy

• Develop and execute international marketing strategies across priority regions (Asia, Africa, Middle East, Europe, etc.).
• Identify emerging international markets and growth opportunities.
• Align global marketing efforts with institutional objectives and enrollment targets.

Brand Positioning & Campaign Management

• Lead international branding initiatives.
• Plan and execute multi-channel campaigns (digital, events, fairs, partnerships).
• Create region-specific messaging and promotional content.
• Manage international advertising budgets and ROI tracking.

Partnerships & Representation

• Collaborate with international recruitment agencies and education consultants.
• Represent NIMS University at international education fairs and global summits.
• Support the development of MoUs and academic collaborations.

Market Intelligence & Analytics

• Conduct market research and competitor analysis.
• Track campaign performance, lead generation, and conversion metrics.
• Prepare periodic performance reports and strategic recommendations.

Digital & Lead Management

• Oversee global digital marketing initiatives including:
• SEO & paid campaigns
• Social media outreach
• Email marketing automation
• Ensure effective CRM tracking and lead nurturing for international prospects.

Qualifications & Experience

• Masters degree in Marketing, International Business, or related field.
• 3+ years of experience in international marketing, preferably in higher education.
• Strong understanding of global student mobility trends.
• Experience managing international campaigns and budgets.
• Excellent communication and negotiation skills.
• Willingness to travel internationally.

Key Competencies

• Strategic global mindset
• Data-driven decision making
• Cross-cultural communication skills
• Strong networking & relationship-building ability
• Leadership and execution excellence

Performance Indicators

• Growth in international inquiries and enrollments
• Brand visibility in global markets
• Partnership development and market expansion
• Campaign ROI and lead conversion rate

Why Join NIMS University?

• Opportunity to drive global expansion strategy
• Dynamic and innovation-focused environment
• Exposure to international markets and collaborations
• Leadership role in shaping global brand presence