Manager – Influencer Marketing

Location: Andheri/Ghatkopar, Mumbai. | On-Site

Experience: 3+ years in Influencer Marketing and Campaign Management

About the role: Own influencer strategy and execution from brief to ROI. Lead campaigns, manage a small team, and build long-term creator relationships that scale brand outcomes.

About Genesis:

Founded in 2016, Genesis evolved into a full-service marketing agency post-2020. Today, we are the Genesis of all brand needsan end-to-end brand partner structured across three expert divisions: Strategy & Marketing (Influencer Marketing, Social Media Marketing, Performance Marketing, Brand Activations & Events), Creative & Content (Branding & Design, Content Production, Digital Video Commercials, Outdoor & Print), and Technology & Innovation (AI-generated Content, Web & App Development, AR/VR & Gaming).

Weve expanded across divisions and partnered with a diverse portfolio across consumer, BFSI, F&B, D2C, Edtech, real-estate and travel-tech verticals, working with brands like HDFC, Aditya Birla Capital, Mahindra Finance, Dove, Bacardi, Apollo Tyres, Worldgrad and IndusInd and more. With in-house teams and a vast agency & vendor network, we blend storytelling, creator partnerships and data-driven performance to build brands people notice, remember and love.

What youll do

• Develop and drive influencer marketing strategy across brands.
• Source, negotiate and close deals with influencers, agencies and vendors.
• Own campaign budgets, timelines and contracts.
• Monitor campaign performance, optimise spend and deliver insight-driven reports.
• Manage and mentor the influencer team; run client calls and handle escalations.
• Ensure brand safety and legal/compliance (NDAs, contracts, FTC disclosures).

Tools & platforms

Advance Excel, CreatorIQ / Upfluence or similar influencer marketing tools, Notion/Google workspace.

What were looking for

• 3+ years hands-on influencer marketing experience with demonstrable campaigns.
• Strong negotiation, stakeholder management and people leadership skills.
• Comfortable owning budgets, contracts, and client relationships.
• Data-driven and action-oriented.

How to apply:

Email Portfolio with resume is a must.