Manager

Job Title: Marketing Manager / Senior Marketing Manager Demand Generation

Location : Hyderabad (Hybrid)

Role Summary:

We are looking for a results-driven Marketing Manager to lead demand generation and

growth marketing initiatives across digital channels. This role owns the end-to-end demand

funnel, from lead generation to pipeline contribution, working closely with sales, outbound

teams, and leadership to drive measurable business outcomes.

Key Responsibilities

Demand Generation & Growth

Own inbound demand generation across digital channels (LinkedIn Ads, Google Ads,

website, email).

Drive MQL, SQL, and pipeline targets aligned with business goals.

Plan and execute integrated campaigns across paid, organic, content distribution,

and support.

Continuously optimize campaigns for CPL, conversion rates, and ROI.

Marketing Operations & Analytics

Own marketing funnel metrics and reporting (leads MQL SQL opportunities).

Work closely with CRM (HubSpot) to manage lead scoring, routing, lifecycle stages,

and dashboards.

Track performance using GA4, HubSpot, and other analytics tools.

Present monthly performance reports to leadership with insights and

recommendations.

Sales & Outbound Alignment

Collaborate with sales and outbound teams to support account-based outreach and

meeting generation.

Enable sales with campaign insights, messaging, and performance feedback.

Ensure tight alignment between marketing campaigns and sales priorities.

Content & Website Collaboration

Partner with content and design teams to support campaigns, landing pages, and

thought leadership.

Collaborate with SEO stakeholders to enhance organic traffic and improve keyword

performance.

Optimize website journeys for conversion.

Team & Stakeholder Management

Work cross-functionally with digital, content, analytics, and design teams.

Manage agencies or vendors if required.

Contribute to planning, prioritization, and execution across marketing initiatives.

Required Skills & Experience

710+ years of B2B marketing experience (services, SaaS, or enterprise tech

preferred).

Strong hands-on experience in demand generation and performance marketing.

Proven experience managing LinkedIn Ads and Google Ads.

Solid working knowledge of HubSpot CRM, ZoomInfo, 6Sense, and Marketing Hub.

Strong analytical mindset; comfortable working with funnel metrics and ROI.

Experience working closely with sales teams.

Excellent communication and stakeholder management skills.

Good to Have

Experience in data, analytics, AI, or enterprise technology marketing.

Exposure to ABM or outbound-supported demand generation.

SEO and website optimization experience.

Experience presenting to senior leadership.

What Success Looks Like

Consistent delivery of MQLs, SQLs, and pipeline contribution.

Strong marketingsales alignment.

Clear visibility into funnel performance and ROI.

Campaigns that scale efficiently month over month.