Content Strategy and Planning - Developing and executing a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity.
- Driving brand awareness, engagement and lead generation through strategic content marketing initiatives.
- Conducting market research and audience analysis at regular intervals to identify content opportunities and trends.
- Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns.
- Understanding the market trends by doing competitor analysis and developing strategies to bridge the gaps.
- Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.
- Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.
- Collaborating with external agencies to ensure timely delivery of content assignments and being stringent with quality checks before publishing on any online channels.
- Maintaining high quality of content ensuring it is plagiarism-free and not generated through free or advanced AI tools.
- Creating and managing editorial calendar to deliver timely content across various digital platforms.
- Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
- Collaborating with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
- Monitoring and analysing content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
- Managing and maintaining content repositories, including content management systems (CMS), and ensuring content is organised and easily accessible for future use.
- Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.
Stakeholder Collaboration - Act as the primary liaison for the chosen line of business or product between the marketing team, business units, and external partners, including freelancers and agencies.
- Work closely with product, sales, and call centre teams to align content with organizational priorities and campaigns.
- Collaborate with compliance and underwriting teams regularly to ensure external communication aligns with company ideals and is devoid of any confidential company information.
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