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Manager

Genpact

5 - 10 years

Bengaluru

Posted: 29/11/2024

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Job Description

Responsibilities

  • Development Leadership: Lead and manage end-to-end AEP CDP solution development, including data ingestion, identity management, and profile unification.

  • Solution Design and Configuration: Architect and configure AEP solutions tailored to business requirements, emphasizing data governance and real-time customer profiles.

  • Cross-Functional Collaboration: Translate business needs into AEP solutions by working closely with product owners, business analysts, and marketing teams.

  • Data Integration: Implement strategies to integrate first, second, and third-party data sources into AEP, maintaining high data quality.

  • Identity Management: Oversee identity resolution and customer profile enrichment for actionable insights.

  • Data Privacy Compliance: Ensure data governance and privacy compliance (GDPR, CCPA) within AEP.

  • AEP API Integration: Build and maintain integrations with other marketing tech stack components using AEPs APIs.

  • Team Mentorship: Guide and mentor developers, ensuring adherence to best practices.

  • Platform Optimization: Continuously monitor and enhance AEP performance.

About Company

Genpact is a global professional services firm delivering digital transformation by putting digital and data to work to create competitive advantage.

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