Manager - Digital, Sales & Marketing Analytics
Tata Consumer Products
5 - 10 years
Bengaluru
Posted: 17/06/2025
Job Description
What are the Key Deliverables in this role ?
Financial Outcomes
- Business Context Understanding : Develop a deep understanding of the industry, business processes, and key performance indicators (KPIs) to provide relevant insights.
- Developing strategies for effective data collection, analysis, and reporting
- Apply industry knowledge to interpret data and improve performance
- Collaboration & Project management : Drive adoption of the Analytics Platform withing larger end user community
- Responsible for streamlining data collection and correct discrepancies to ensure data quality
- Build statistical models for hypothesis validation, prediction, and estimation
- Integrate sales & Marketing data across multiple sources into a unified Data repository in the TCPL Data Platform - to be used across multiple projects
- Build data repository of ECOM, MT & other Digital marketing relevant streams which can be easily accessed by related team which can enable us to do comprehensive Offline & Online Data Analytics in tandem
- Work towards standardizing and simplifying the Master Data Management processes
- Work with relevant delivery teams as Product Owner and build pipelines of new requirements and manage the same on ongoing basis and track benefits/value after delivery of the same
- Act as SME for any data requirement in Sales, Marketing & RGM functions from Business point of view
- Skill up on modern technology areas on data analysis & reporting
- Data Analytics: Deep understanding of statistical method on hypothesis validation, prediction, and estimation
- Experience in product/project management roles, data analytics
- Strong communication and presentation skills to effectively convey technical concepts to both technical and non-technical audiences.
- A bachelor's or master's degree in a quantitative field like computer science, mathematics, statistics, or a related discipline from top tier college.
- 5+ years of experience in data science, data analysis, or a related field.
- Analytical Skills: Strong analytical and critical thinking skills are essential.
- Adaptability: Ability to learn and adapt to new technologies and methodologies.
- Attention to Detail: Ability to pay close attention to detail and ensure the accuracy of data and analysis.
- Experience in FMCG industry would be beneficial but not mandatory
About Company
Tata Consumer Products is the FMCG arm of the Tata Group, combining food and beverages under one umbrella. It owns popular brands like Tata Tea, Tetley, Himalayan Water, and Tata Salt, aiming to be a holistic consumer wellness brand.
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