Manager- Digital Media Marketing

Job Requirements

Senior Digital & Social Media Marketing Strategist

highly experienced digital and social media marketing expert who can optimize our $5M+ annual digital marketing investment to enhance effectiveness and drive cost efficiencies. This role is pivotal in designing and executing high-impact digital media strategies that maximize brand visibility, engagement, and ROI while ensuring we extract the most value from every dollar spent.

Key Responsibilities:

• Strategic Media Planning & Buying: Develop and optimize paid digital and social media campaigns across platforms (Google, Meta, TikTok, YouTube, Programmatic, etc.) to drive business outcomes.
• Cost Optimization & Efficiency: Identify opportunities to reduce acquisition costs, improve media buying efficiencies, and drive higher return on ad spend (ROAS).
• Performance Analytics & Insights: Implement robust tracking and data-driven decision-making to continuously refine campaign performance.
• Creative & Content Strategy: Work closely with internal and external teams to design high-performing ad creatives tailored for each platform.
• Agency & Vendor Management: Oversee relationships with media partners, negotiate favorable rates, and ensure transparency in spend allocation.
• Industry Trends & Innovation: Stay ahead of digital marketing trends, AI-powered optimizations, and platform algorithm changes to keep Tanishq at the forefront of digital advertising.

Work Experience

Key Qualifications:

• 8+ years of experience in digital and social media marketing with a strong focus on media planning, buying, and optimization.
• Proven expertise in managing large-scale budgets ($5M+) with a track record of delivering cost efficiencies and revenue impact.
• Deep knowledge of Google Ads, Meta Ads, TikTok, Programmatic, and Performance Marketing.
• Strong analytical skills with experience using Google Analytics, Meta Business Suite, and other marketing analytics tools.
• Ability to work with creative teams to develop high-performing digital-first content.
• Experience managing agency/vendor relationships and negotiating media buys.