Manager, Digital Marketing Strategy

About the role:

We are seeking a Manager, Strategy - Digital Marketing to join our team. The successful candidate will be responsible for the planning, execution, and optimization of client campaigns across various digital channels. He/She will be responsible for carving out the growth strategy for our client partners and ensuring the best-in-class execution.

Job Responsibilities

• Strategize the digital marketing campaigns across all the paid channels like Google AdWords, Facebook, Instagram, amazon ads, etc
• Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS, etc for different verticals of business, and ensuring the same understanding is passed on to his/her team
• Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier
• Hypothesize and experiment with the insights from the campaign performance data, identify trends, and make recommendations for optimization.
• Lead the analytics team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders
• Design, conceptualize, and co-ordinate with the creative team to bring out campaigns based on solid consumer and business insights
• Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in products & across different marketing channels
• Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube, etc and evaluating them through relevant KPIs
• Conducting multivariate testing across marketing channels to assess the impact of advertising spending on the key business metrics
• Must have the ability to identify and nurture talent to create a strong and dependable team

Job Requirements

• Excellent Written and verbal communication
• Ability to identify problems using data and find solutions to the same.
• Deep interest and discipline in learning the skills required to excel in the role
• Inherent interest in how the Internet works & and user trends on internet consumption
• Good with numbers; analytical skills involving a data-driven approach to problem-solving
• Proficiency in MS Excel is a great add-on
• A knack for content, copy, and creative areas is a definite plus
• Experience: 3-6years
• Location: Remote

Perks

• A meritocracy-driven work culture giving an opportunity for exponential growth
• Opportunity for in-depth learning about the marketing of different businesses
• Ownership of driving data-driven decisions in marketing
• Lots of room for creativity
• Great working environment
• Interesting, smart, fun, and kind co-workers