Manager – Digital Marketing (Healthcare)

Role:

Drive patient leads and conversions for IVF centers through performance marketing and digital growth strategies.

Key Responsibilities:

• Run Google, Meta & YouTube ad campaigns for IVF/IUI services
• Generate and optimize high-quality leads at low CPL
• Improve lead consultation IVF conversion rates
• Manage content, brand visibility, and online reputation
• Track ROI, analytics, and campaign performance

Requirements:

• 5+ years in digital/performance marketing (healthcare preferred)
• Strong expertise in paid ads and analytics
• Experience in lead-driven businesses

KPIs:

• Leads, CPL, conversion rate, ROI, revenue growth.