Manager, Digital Analytics

Role Title : Manager, Digital Analytics (L09)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.

• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview:  

Our analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.  

Role Summary/Purpose: 

 Manager, Digital Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). Our Analytics team comprises of data analysts who focus on improving customer/product/digital/ journey experience etc. and growth by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives.   

Key Responsibilities : 

• Implementation of analytical, marketing technologies, and media tags across Synchrony digital platforms via tag management systems  

• Deliver independently on providing requirements, testing and validation working with agile teams and other cross functional platforms  

• Adherence to timely delivery, accuracy and documentation in line with Audit Procedures  

• Mentor/ Guide team members on tools, processes and participate in any internally hosted activities 

Required Skills & Knowledge: 

• 2+ years of hands-on Experience in JavaScript, HTML, CSS or web design with ability to independently deliver on Tagging & Implementation projects   

• Hands-on experience in Tag management tools like Ensighten, Tealium, Adobe Launch  

• Comprehend key concepts & processes in Digital implementation ,translate them into quantitative attributes /metrics   

• Ability to write and decode advanced JavaScript adhering to evolving industry standards  

Desired Skills & Knowledge: 

• 2+ years of analytics experience in Financial Services Industry 

• Good to have working experience on both client side and server-side tagging 

• Knowledge on personalization tools and techniques like dynamic yield or BlueConic  

• Understanding on native app implementations 

Eligibility Criteria :  

BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 2+ years of hands-on Analytics experience (Distance learning not valid) or in lieu of a degree with 4+ years of experience  

Work Timings :   

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.