MANAGER - CRM (REGISTRATION)

CRM Manager - Registrations

Reports to: AGM CRM

Experience: 5+ years in CRM or Real Estate sales/customer management

Why this role. Why now?

As Vilas Javdekar Developers aims to enhance the customer onboarding experience and increase registration conversions, this role is pivotal in designing and executing strategies that attract and convert prospective buyers. With the surge in new project launches, a focused CRM approach for registrations is critical to stay ahead in a competitive market.

What Success Looks like in 1 year:

• Achieving a 15% increase in registration conversions month-on-month
• Developing a seamless, personalized registration journey
• Building a strong database of potential buyers for targeted marketing
• Establishing streamlined processes to reduce registration cycle time by 20%

Responsibilities:

• Develop and execute CRM strategies to maximize registrations from various channels
• Manage communication flows (emails, calls, SMS) targeting prospects at the registration stage
• Collaborate with sales and marketing teams to create compelling campaigns for lead capture
• Monitor registration funnel metrics and optimize touchpoints for higher conversion
• Maintain detailed records of prospects and their engagement levels
• Train and mentor team members on best practices for registration engagement
• Maintain data integrity and ensure GDPR compliance

Must have experience (Non Negotiable):

• Proven experience in CRM management within the real estate or high-value sales sector
• Strong understanding of lead generation, qualification, and nurturing processes
• Proficiency with CRM tools (e.g., Salesforce, HubSpot, or similar)
• Excellent communication and stakeholder management skills

Nice to haves (Can be learned on-the-job):

• Experience with automation tools and AI-driven CRM enhancements
• Knowledge of digital marketing integration with CRM

The way we work (Culture fit):

• Customer-centric mindset with a proactive approach
• Collaborative team player with innovative thinking
• Data-driven decision-maker with attention to detail
• Adaptable to a fast-paced environment

Location & Work Requirements:

• Based at Baner-Sus / Kharadi, Pune.
• Willingness to handle peak registration periods.

Interview Signals we look for:

• Track record of successful CRM campaigns in real estate or similar industries
• Analytical mindset and problem-solving capabilities
• Strong interpersonal and communication skills
• Enthusiasm for customer engagement and relationship building