Manager- Corporate and Institutional Outreach

1. Market Strategy

• Identify corporate and institutional segments with high potential.
• Build annual marketing plans aligned with business goals.
• Track competitor activity in Indian markets and recommend actions.

2. Client Acquisition and Relationship Management

• Develop pipelines for corporates, government bodies, PSUs, educational institutions, and large enterprises.
• Plan outreach programs, presentations, and industry connects.
• Strengthen long term relationships with key decision makers.

3. Brand and Communication

• Create segment-specific communication for Indian corporate buyers.
• Coordinate with agencies for campaigns, content, and events.
• Ensure consistent brand messaging across channels.

4. Partnerships and Alliances

• Identify and secure partnerships with chambers of commerce, trade bodies, industry associations, and government platforms.
• Manage co-branded initiatives and joint marketing efforts.

5. Events and Activations

• Plan seminars, roundtables, CXO meets, and institutional events.
• Represent the company at expos, conferences, and government forums.

6. Cross-Functional Coordination

• Work with product, sales, operations, and finance teams to deliver tailored solutions.
• Support proposal development, RFP responses, and institutional onboarding.

7. Conversion and Revenue

• Contribution to institutional sales pipeline.
• Conversion from marketing-qualified leads to closures.
• Achievement of quarterly revenue targets from institutional segments.