Manager - Content

About Emeritus

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China.

Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 1,800 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai.  The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Job Description

Key Responsibilities:

• Write a variety of content for program marketing collateral, including long- and short-form content such as program brochures, emailers, landing pages, social and text ads, press releases, etc

• Ensure all-around consistency according to editorial guidelines of partner schools (specific writing styles, tone of communication, etc)

• Conduct research on competitor programs and come up with content pegs that communicate the program offering to the right target group 

• Take ownership of content development, meet timelines, and ensure content meets business goals 

• Liaise with various stakeholders within the team to ensure accurate program information is being communicated in line with the brief

• Experience in leading a team of writers or freelancers

• Occasionally proof and copyedit material produced by other writers 

• Aid the design team with visual cues to go alongside the content

• An understanding of style guides is essential for this role

• Understand and create content for a portfolio of schools and regularly stay updated on their requirements

• Be hands-on with using AI tools

Skills and Qualification:

• Bachelor's/Master’s degree in English/Communication 

• 8+ years of experience in writing content for a senior executive audience 

• Published writing samples that demonstrate the ability to fluently switch between British and American English 

• Excellent written and verbal communication skills, with a strong attention to detail 

• Experience working with the higher education/business school market is preferred 

• Flexibility in working across multiple time zones is essential as we are a globally distributed team

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

In press:  

• https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark/ 

• emeritus harvard business school: Edtech unicorn Emeritus story now a Harvard Business School case study - The Economic Times (indiatimes.com)