Manager- Consumer Insights

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay  Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most  successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac  customers with our de-licious fresh meat and seafood! 

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on… 

Key Responsibilities: 

● Get inside the minds of our consumers. Truly understand what makes them tick so we can build stronger,  more meaningful connections with our brands. 

● Be the insights glue. Work hand-in-hand with our awesome teams in product, marketing, growth, and  innovation to keep consumer thinking front and center. 

● Design smart research that works. Whether it's a deep-dive qualitative study or a big survey, you’ll pick  the right tools to uncover the answers we need. Turn data into powerful narratives that challenge thinking,  spark ideas, and inspire the whole organization. 

● Tell stories that stick. Turn data into powerful narratives that challenge thinking, spark ideas, and inspire  the whole organization. 

● Fuel innovation. Help bring fresh ideas to life with strategic insights, concept testing, and consumer feedback  that actually moves the needle. 

● Be the research wizard. Know your way around end-to-end research methodologies, and be hands-on with  tools like SPSS, Power BI, and Excel. 

● Flex those analytical muscles. Use sharp thinking and data skills to uncover patterns, trends, and surprises  that others might miss. 

● Speak business, not just data. Understand how brand, product, and marketing functions operate—and back  them up with insights from brand tracking, product and concept testing, and consumer segmentation. 

We hope that you have.. 

●5–7 years of rocking it in a Consumer Insights role, especially in a fast-paced D2C setup

A love (or obsession) for food and meat in India — bonus points if you’re the go-to cook in your circle!

● Solid chops in both qual and quant research — whether it’s running deep-dive interviews or crunching survey data, you’re comfortable doing it all

● A true passion for building brands from the ground up

● A curious, creative, positive vibe that gets people excited and thinking differently

● The ability to thrive in the grey — you’re all about finding smart so