Manager CMI CoE

Role Objective/Purpose of the Role

Support CMI CoE + Pricing Head by leading insights & analytics agenda on Nutrition category & Portfolio Pricing Strategy.

In this role, candidate will drive Insights integration into Amway Business by enabling data and insights-based decision making driving Health and Wellness - Strategy & Execution excellence, Post-Launch GTM Impact and Portfolio Pricing strategy for all categories. Insights integration will be key in strategy development to designing & development of solutions to execution and experience measurement to keep learning and evolving all our initiatives.

1. Discovery of New Spaces (Health and Wellness), Business models, Trends to identify which business levers will drive growth
2. Co-Creation/Pre-Launch testing of initiatives to ensure Consumer & ABO data & insights-based initiatives are launched.
3. Mining of ABO Insights and Best Practices to help develop ABO and LOS level customized plans
4. Measurement of Experience and Impact of all initiatives to develop whats and not working and evolve our initiatives.

Primary Responsibilities:

1. Lead Insights and data based decision making for growth of Health and Wellness strategy based on ABO - (Amway Business Owners), Consumer Insights and Competitive Intelligence integration.

2.Lead Health and Wellness Insights

• Discovery of New categories, new territories, platforms, benefit (solution) spaces and Emerging Trends
• Portfolio Restage - story, benefits/claims, ingredients
• Portfolio Innovation - Ideas, Concepts, Claims, Product sensorials, Packaging, Pricing, Name, Positioning
• ITMs / Product, Solution, Commercial Innovation Pre-Launch Co-Creation and Post-Launch Measurement
• Positioning, Reputation and Equity Insights for Nutrition brands
• Content and Communication Insights - Pre-Launch/Co-Creation and Post-Launch Measurement

3. Lead Post-Launch GTM Impact Insights & Analytics for all launches. This vertical will be responsible to ensure that GTM excellence is driven based on Market Insights & Best Practices.

4.Lead integration of Data Analytics within overall Initiatives Insights to ensure Insights & Internal analytics are aligned to drive holistic decisions.

5. Lead Pricing and PI (Profitability Index) management for all categories and Product Portfolio.

6. Partner & collaborate with Amways Global team and India Team to conceptualize and lead global projects in India for Nutrition & Post Launch GTM Best Practices and integrate market specific insights to the global initiatives.

7.Act as a continuous change agent across the enterprise for Consumer-first approach and ensure Insights team continues to be a key partner to companys Health & Wellbeing vision.

8.Seamlessly work with External Agency to bring new tools, techniques, analytics at Amway India to make stronger decisions.

9.Drive independently and DIY CMI research & insights work to bring efficiencies and effectiveness.

Required skills and competencies

Functional Skills & Competencies

• Structured Problem solving and Analytical skills
• Identification of right data, trends, insights, root cause analysis, data interpretation and story telling
• Leading multiple complex projects spanning different business and disciplines with a sharp customer-focus.
• Understanding and Drive to incubate new-age methodologies
• Strong Synthesis skills - synergize insights from multiple and large data sources (both primary, secondary)
• Ability to see What next and has the ability to bring those next moves impactfully
• Ability to convert Data to Insights and has a strong bias for Action-Impact first
• Project management skills
• Strong communication skills (oral & written)
• Ability to travel both domestic and international

Behavioral Skills & Competencies

• Go getter and Can-do Attitude
• Agile, Adaptive and Experimentative
• Ability to drive change and challenge the status quo
• High level of integrity, ownership and accountability
• Strong Collaborator, Self- starter, Good at prioritizing
• Ability to drive conversations with Top Leaders