Manager – Brand (Offline)

Designation: Manager Brand (Offline)

Location: Andheri East, Mumbai, Maharashtra

Employment Type: Full-time

Foxtaleis a fast-growing D2C skincare brand focused on science-backed, performance-driven products. The Brand Manager Offline Channel will own howFoxtaleshows up across offline retail. This roleis responsible fordriving retail activations, in-store execution, BA enablement, trade programs, category strategy, and overall offline brand performance across formats. You will translateFoxtalesbrand and category strategy into strong, scalable on-ground execution.

Key Responsibilities:

Offline Brand, Category & Retail Strategy

• Own the offline brand plan across store formats
• Lead category-wise offline plans (sunscreen,moisturisers,bodycare, etc.)
• Translate brand & category strategy into store-ready plans
• Lead offline product launches end-to-end and build launch toolkits
• Ensuretimely, scalable execution across stores

In-Store Activations & Sampling

• Own shelf visibility and assets
• Drive standout vs competition and consistent execution
• Design and roll out simple, high-impact store activations
• Own sampling, demomechanicsand trial programs

BA Training & Enablement

• Create clear BA training modules and selling scripts
• Ensure teams can confidently pitch products in store

Cross-Functional & Vendor Management

• Work with sales, VM, supply chain and agencies
• Manage POSM and activation vendors end-to-end

Analytics & Performance Tracking

• Track off-take, trials,conversionand ROI of offline spends
• Share insights and recommendations with leadership

Qualifications:

• 23 years of experience in offline brand, retail, or shopper marketing, preferably within beauty, skincare, FMCG, or digital-first brands scaling offline
• Strong on-ground execution experience with retail activations, in-store visibility, and BA engagement
• Operational, detail-oriented, and execution-first mindset with the ability to manage multiple stakeholders and vendors
• Comfortable working cross-functionally with sales, supply chain, VM, and agency partners
• Ability toanalyseoffline performance metrics and translate insights into actionable improvements