MANAGER - BRAND EXPERIENCE (DIGITAL MARKETING)

Job Description

Designation: Manager – Digital Marketing
Location: Baner, Pune (Corporate Office)
Reports to: GM - Brand Experience
Experience: 3–5 years

Why this role. Why Now?

At Vilas Javdekar Developers, we are entering a high-growth phase with multiple new project launches and ongoing sustenance campaigns in Pune’s most dynamic micro-markets. The digital marketing landscape plays a mission-critical role in acquiring qualified, sales-ready leads – especially in a competitive real estate environment.

We’re looking for a strategic, hands-on digital marketer who can take full ownership of lead generation — using geo-fencing, 360° campaign execution, and hyper-targeted digital strategies to acquire high-intent customers across both launch and sustenance phases.

What Success Looks Like in 1 Year

• Qualified lead volumes increase by 30–40%, with improved site visit and sales conversion ratios.

• End-to-end geo-fenced, hyperlocal 360° campaigns successfully executed for major project launches.

• Cost-per-qualified-lead (CPQL) is optimized by 20–25% through channel mix, targeting, and creative testing.

• Sustenance campaigns maintain a steady flow of high-intent leads at reduced acquisition cost.

• Strong campaign-performance feedback loop is established with sales and CRM for ongoing optimization.

• A robust campaign framework is built that can be replicated for future launches with ease.

Responsibilities

• Own the qualified lead generation mandate across all digital channels for both new launches and ongoing projects.

• Design and execute geo-fenced, hyperlocal 360° campaigns using Google Ads, Meta, YouTube, Display, OTT, and programmatic platforms.

• Leverage location intelligence to target prospects in high-opportunity catchments, including competitor zones.

• Collaborate with content and design teams to build high-performing ad creatives, videos, and landing pages tailored to different audience segments.

• Manage and optimize full-funnel digital campaigns — from awareness to lead conversion to re-engagement.

• Work closely with CRM and sales to ensure proper tagging, lead scoring, feedback, and handover.

• Maintain tight control of budgets and ensure campaign ROIs align with business goals.

• Analyze campaign data regularly to drive insights, improve targeting, and enhance lead quality.

• Oversee agency relationships and ensure best-in-class delivery across digital channels.

Must have experience (Non-Negotiable)

• 3+ years of experience in digital performance marketing, with a clear focus on lead qualification and conversion.

• Proven success in geo-fencing and hyperlocal campaign strategies.

• Experience with 360° campaign execution across Google, Meta, YouTube, programmatic, and OTT.

• Hands-on experience managing large-scale performance budgets and delivering measurable outcomes (CPL, CPQL, conversion rates).

• Strong knowledge of analytics platforms like GA4, Tag Manager, Looker Studio, and campaign attribution tools.

• Real estate experience or background in high-value B2C sectors is preferred.

Nice to haves (Can be learned on-the-job)

• Experience integrating offline-to-online campaign tracking and attribution.

• Familiarity with marketing automation tools like HubSpot, WebEngage, Mailchimp, etc.

• Knowledge of real estate CRMs like Leadsquared, Salesforce, Zoho.

• Exposure to vernacular or regional targeting for Tier 2 and Tier 3 buyer personas.

• Understanding of SEO and organic lead nurturing strategies.

The Way We Work (Culture Fit)

• We believe in action, ownership, and outcomes — speed matters, and so does precision.

• We prioritize collaboration — especially between marketing, sales, design, and product teams.

• We value data-driven decision-making and an experimentation mindset.

• We expect team members to think end-to-end, from strategy to execution to results.

• We believe that empathy for the customer should inform every campaign we run.

Location & Work Requirements

• Location: Baner, Pune (Corporate Office)

• Work Mode: 6-days a week

• Field presence required during major launches or site events; occasional travel to project locations

Interview Signals We Look For

• Demonstrated success in generating qualified leads, not just volume.

• Clear understanding of geo-fencing strategies, full-funnel metrics, and campaign structuring.

• Strategic mindset with tactical fluency — ability to move from planning to execution seamlessly.

• Strong communication and collaboration ability with cross-functional stakeholders.

• A growth mindset with hunger to experiment, optimize, and improve.