Manager, ASO - Newton

Designation: ASO Manager, Newton

Office Location: Bangalore/Gurgaon

Position Description: 

Will own and drive comprehensive App Store Optimization strategies across multiple global markets, focusing on organic growth, keyword optimization, and cross-functional collaboration to maximize app visibility and conversion rates.

Primary Responsibilities:

• Plan and execute ASO strategies for apps across diverse global markets including Southeast Asia, LATAM, GCC, and India, with emphasis on market-specific optimization approaches
• Collaborate closely with Apple Search Ads (ASA) teams to identify keyword overlaps, optimize paid-organic synergy, and improve overall conversion performance
• Partner with design and product teams to develop and implement high-performing creative assets including app icons, screenshots, and promotional videos based on A/B testing insights
• Conduct comprehensive keyword research and planning, implement metadata updates, and continuously monitor performance using industry-leading tools such as AppTweak, Sensor Tower, AppRadar, or Apptopia
• Perform regular competitive analysis and category benchmarking to identify keyword gaps, optimization opportunities, and implement proactive recommendation strategies
• Manage end-to-end ASO lifecycle across Google Play Console and App Store Connect platforms, including CPP/CSL optimization, localization strategies, and pre-order/event feature utilization
• Support sales team initiatives by conducting ASO Health Checks and comprehensive audits for prospective clients to enable account closure
• Document optimization impact and present detailed performance reports to internal stakeholders and client partners
• Manage multiple client accounts with full autonomy, balancing immediate optimization wins with long-term growth strategies
• Generate innovative ideas to grow organic market share through technological interventions and improved user experience optimization

Required Skills:

• Bachelor's degree in Marketing, Business, Engineering, or related field.
• Must have at least 2+ years of hands-on App Store Optimization experience with proven track record across multiple applications
• Experience working across multiple geographical markets with understanding of regional app store dynamics
• Proficiency in ASO tools and platforms including AppTweak, Sensor Tower, AppRadar,  Apptopia, or equivalent analytics platforms
• Deep working knowledge of Google Play Console and App Store Connect with understanding of platform-specific optimization features
• Strong analytical skills with ability to interpret performance data and translate insights  into actionable optimization strategies
• Excellent presentation and communication skills with ability to clearly articulate impact and recommendations to stakeholders
• Prior experience collaborating with ASA, design, and cross-functional teams in agency or multi-app portfolio environments
• Understanding of mobile advertising ecosystem and user acquisition funnels is highly desirable
• Strong project management skills with ability to prioritize and manage multiple accounts simultaneously
• Proficiency in data analysis tools and reporting platforms

Work Environment Details:

About Affle:

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX, Vizury and YouAppi.

Affle 3i Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore-based promoter for Affle 3i Limited, and its investors include Microsoft, and Bennett Coleman & Company (BCCL) amongst others.

For more details: www.affle.com

About Newton:

Newton is a performance-focused app marketing platform, designed to scale your Apple search growth. Powered by data intelligence, automation and in-depth expertise to drive new user acquisition leveraging multiple touch points within the iOS ecosystem.

For more details please visit - https://newtonco.ai/